I have always been a poor visualizer. Words, even the pregnant words of poets, do not evoke pictures in my mind. No hypnagogic visions greet me on the verge of sleep. When I recall something, the memory does not present itself to me as a vividly seen event or object. By an effort of the will, I can evoke a not very vivid image of what happened yesterday afternoon, of how the Lungarno used to look before the bridges were destroyed, of the Bayswater Road when the only buses were green and tiny and drawn by aged horses at three and a half miles an hour. But such images have little substance and absolutely no autonomous life of their own. They stand to real, perceived objects in the same relation as Homer’s ghosts stood to the men of flesh and blood, who came to visit them in the shades … This was the world—a poor thing but my own—which I expected to see transformed into something completely unlike itself.
So wrote Aldous Huxley just before an afternoon mescaline trip, his first, in 1954. The psychedelic sixties would take Huxley’s message to heart, opening new doors of perception while under the influence. But for graphic designer Heinz Edelmann, Huxley’s journalistic exploration was mescaline enough. After reading the British novelist’s account, Edelmann thought, “Well, I don’t need mescaline. I can do that stone cold sober.” If you don’t know who Edelmann is, have a look at Yellow Submarine: he created the look of the film and designed all the characters.