Margaret Mitchell was on her way to see a movie when she was struck by an off-duty cabbie driving too fast down Peachtree Street one night in Atlanta in 1949. Her death five days later cemented certain facts of her life, most notably that her first novel would also be her last. But she had made the most of her debut: in its nearly 1,500 pages, Gone with the Wind captured the romance and demise of America’s Old South like none other before or since, sold one million copies within six months of its publication, secured a Pulitzer Prize for literature in 1937, and inspired one of the most beloved motion pictures of all time.
Little was said about Mitchell’s death one recent evening in Atlanta, when several dozen of her fans—Windies, as they like to be called—gathered for a tour and graveside toast at the historic Oakland Cemetery, where Mitchell is buried and where her plot is among the most visited. The soiree was one of many held in and around the city this month in honor of Gone with the Wind’s seventy-fifth anniversary. The crowd was almost entirely female; Gone with the Wind handbags abounded, and at least one wristwatch bore the iconic image of Rhett and Scarlett’s smoldering onscreen embrace. Though most wore street clothes, some ladies had arrived in 1860s-ish period dress, their dedication eclipsing both the melting late-afternoon heat and the outfits’ flagrant anachronisms—clip-on chignons, hemlines revealing reputation-shattering amounts of ankle, synthetic fabrics not invented in Mitchell’s lifetime.
Until recently, I was only vaguely acquainted with Scarlett O’Hara. I was raised in Tennessee by multigenerational Southerners and grew up visiting Civil War battlefields on field trips and family vacations. I went to college in Atlanta—Mitchell’s hometown and the setting for most of her opus—and have lived here ever since. But my knowledge of Gone with the Wind was only sufficient enough to know that Rhett Butler’s most famous line from the movie perfectly summed up my sentiments regarding the whole franchise: frankly, my dear, I didn’t give a damn.