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The Daily

 

  • On Television

    Death of a Salesman

    By

    Cal Worthington

    Once called the “friend of every insomniac in Southern California,” Cal Worthington haunted the nether regions of broadcast programming for more than sixty years. Judging by the frequency of his appearances, their consistency, and their longevity, Worthington might have been the biggest television star in the history of the West. That makes him as much a deity as anything California culture has seen in its short history. But he wasn’t an actor or a journalist or a politician. His church was a chain of car dealerships and his prophesies a series of madcap advertisements. For better or worse, everyone who lived in Southern California had to reckon with him.

    Worthington’s long-running series of self-produced spots never deviated from a formula. The slender cowboy—six foot four in beaver-skin Stetsons and a custom Nudie suit—always preceded his hyperactive sales pitch with a gambol through the lot of his Dodge dealership, accompanied by an escalating succession of exotic animals. Originally it was an ape, then a tiger, an elephant, a black bear, and, finally, Shamu, the killer whale from SeaWorld—each of which was invariably introduced as Cal’s dog, Spot. Not once did he appear with a canine. The banjo-propelled jingle (set to the tune of “If You’re Happy and You Know It”) exhorted listeners to “Go see Cal, go see Cal, go see Cal,” a catchphrase that became the basis for the most infamous mondegreen in Golden State history. To this day, Pussycow remains a nostalgic code word exchanged among Californians who came of age in the era before emissions standards. Read More

  • Fiction

    Bones

    By

    antique_anatomy_illustration__human_ribcages_circa_1911_sjpg3245

    You discover one day—while everyone else is doing whatever it is that makes them happy—that you can almost pop one of the bones in your hand right out of the skin. It’s awesome. First, you practice in secret, when you’re bored or exasperated by school. But one day, you are practicing out in the open when someone notices the little bit of white sticking out, and they say, Wow, how cool, and they ask you to do it again. Look at this guy, they say—when formerly you were ignored or marginalized or made to feel you were odd or would at any rate never to amount to much—and it occurs to you: maybe you’re on to something.

    You get good at it, the bone popping, and in college you realize there’s a whole department devoted to the study of it: how they did it in the old days, how it became different when the boats came to North America. Yet, on the musty college campus, everything seems safe and no one’s trying hard enough. In fact, it’s difficult to find anyone doing a good or brave job of bone popping.

    Eventually, you find places in the big city—loft buildings, various dark cafés—where people gather. Most can pop one or two hand bones, but a few can do their whole arm bone or an entire leg. Some of these people are actually making a living doing this. They get contracts to spend years on one big bone popping. Some win awards, or fellowships. But no matter how good you get, one old timer says, never remove your heart. Then you’re dead.

    So you practice, getting good, refining your technique. Read More

  • On the Shelf

    Librarians’ Darkest Secrets, and Other News

    By

    librraianshamelarge

  • Shame! Librarians tell all.
  • “I think that Napoleon was a terrific guy before he started crossing national borders. Over the course of time, his temperament changed, and his behavior was insensitive to the nations he occupied. Through greed—which it sees differently, as technological development and efficiency for the customer and low price, all that—[Amazon] has walked itself into the position of thinking that it can thrive without the assistance of anyone else. That is megalomania.” Andrew Wylie on Amazon
  • For those inured to leaf-peeping, an October guide to Northeastern horror-writer tourism.
  • Wamblecropt, groke, and other wonderful, forgotten words
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