This is what happens when you touch the art.
- Guess what, people? Your garden-variety, Norman Mailer–style, chest-thumping, self-aggrandizing narcissist is obsolete. This is the twenty-first century, and we have newer, more sophisticated, and more popular models for self-love. Kristin Dombek writes, “The narcissist is, according to the Internet, empty. Normal, healthy people are full of self, a kind of substance like a soul or personhood that, if you have it, emanates warmly from inside of you toward the outside of you. No one knows what it is, but everyone agrees that narcissists do not have it. Disturbingly, however, they are often better than anyone else at seeming to have it. Because what they have inside is empty space, they have had to make a study of the selves of others in order to invent something that looks and sounds like one. Narcissists are imitators par excellence. And they do not copy the small, boring parts of selves. They take what they think are the biggest, most impressive parts of other selves, and devise a hologram of self that seems superpowered. Let’s call it ‘selfiness,’ this simulacrum of a superpowered self.”
- Say you’re in this band—let’s call it, say Metallica—and you release four earth-shatteringly seminal thrash-metal albums in the late eighties. And then you start to suck. And you persist in sucking. For decades. This is not, by ordinary standards, a sound business strategy—but what if, as Drew Millard suggests, Metallica is playing a very long game, profiting from toying with its fans’ emotions? “I get the sense that Metallica fans wouldn’t view the band’s early material with such reverence if the band hadn’t started systematically alienating the people who got them to the top. When it comes to fandom at least, hate is a far stronger emotion than love, and it seems like the further Metallica has drifted from its roots, the more incredulous the world has become that this group of sell-outs and lame-os could have once made such perfect, untouchable music. This relationship works in reverse as well: if the first four Metallica albums hadn’t been so great, it wouldn’t be so fun to hate on every move the band has made since then.”
- You’re not supposed to touch things in museums, which means it’s very fun to touch them. A rash of recent accidents—a kind of museum crime blotter, if you will—makes the allure of touching very apparent. There’s the guy “who wanted to take a photo of himself with a sculpture in the foreground and a painting in the background. The visitor could not frame the photo to his liking, so he wrapped his arms around the abstract sculpture, which was the size of a person, and turned it on its pedestal to get the best angle.” Or the boy who “smashed a giant Lego sculpture of Nick from Zootopia at an expo in Ningbo, China. The artist had spent days piecing it together, reports said.”
- Governments have attempted to neuter the appeal of cigarettes by doing away with their branding, insisting on generic packages in place of subtle marketing. But this misplaces some of the allure of addiction, as Rob Horning writes: “It seems more plausible that addiction generates its own rationalizations, its own myths, its own ideology. We need to experience a physical grounding for our ideological beliefs, and we need to have ideological excuses for our physical addictions, so they tend to work in tandem, symbiotically … Brands can seem like a way to add a phony value to an otherwise undifferentiated commodity. But they also mark the entry point for consumers into some vicarious fantasy, some idea tangential to consumption. The potential value of a brand rests in the conflation of compulsion and the desire to believe. It must make you feel as though you are choosing and also have no choice.”
- Today in fiction as prognostication: Did Daphne du Maurier’s 1972 novel, Rule Britannia, predict Brexit? “In Du Maurier’s imagined referendum the government has ‘backtracked’ on its original support for the Common Market and now opposes British membership. If this contrasts with the Conservative government’s support for the Remain campaign this year, the book still has clear parallels with political events, according to Professor Helen Taylor, of Exeter University. She cites one section of the novel, in which the prime minister bemoans the political and financial repercussions of the leave vote, saying it ‘brought great economic difficulties, as I feared would be the case and as I warned you at the time, and our political autonomy and military supremacy were also endangered.’ ”