Merdacotta—clean enough to eat off of.
- Because life is a waking nightmare in which the grandees of the universe spread their sagging buttocks over our prone bodies, Budweiser has changed its name to America. Ricardo Marques, a Budweiser veep hastening the arrival of the end times, gave an interview to Fast Company: “The tagline for the entire related media campaign is meant to be incredibly sincere, even inspiring message: ‘America is in your hands.’ When I ask Marques, jokingly, if drinking Budweiser now means you’re drinking America, his reply is dead serious. ‘In a way, it is true,’ he says. ‘If you think about Budweiser as the most iconic American brand when it comes to beer, it’s probably not incorrect.’ ”
- But we mustn’t lose faith. Even as corporations coopt the nation-state and install themselves as our new gods, people are restlessly creating, inventing … turning shit into furniture. “Made out of clay and cow excrement, merdacotta—literally, ‘baked shit’ in Italian—can be fashioned into tiles, tableware, flowerpots and, fittingly, toilet bowls. An installation of items made out of merdacotta was one of the most memorable offerings at this year’s Salone del Mobile design extravaganza in Milan. Luca Cipelletti, an architect who helped to devise the exhibition, says that ‘people smile and think it’s funny to talk about caca, but behind it all we are exploring interesting and philosophical ideas about man, art and nature as well as the concept of transformation.’ ”
- Meanwhile, in Russia, the “medical and biological” costs of keeping Vladimir Lenin’s body preserved have reached $197,000 annually. “If carefully monitored and re-embalmed regularly, scientists believe he can last in this state for centuries more,” writes Daria Litvinova for the Guardian. (Note that dangling modifier: if the sentence isn’t corrected, someone might reasonably believe that we must embalm those scientists). “The first idea didn’t involve embalming at all, but deep freezing … In early March 1924, when preparations were gaining momentum, two well-known chemists, Vladimir Vorobyov and Boris Zbarsky, suggested embalming him with a chemical mixture that would prevent the corpse from decomposing, drying up and changing color and shape.”