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The Secret Bookstore

July 12, 2011 | by

Watch this beautiful video about Brazenhead Books, a secret bookstore that’s been tucked away in Michael Seidenberg’s apartment on the Upper East Side ever since the rent for his original retail space in Brooklyn was quadrupled. (Jonathan Lethem used to work there.) “This would have not been my ideal,” he says. “I wouldn’t have thought I want to have a bookshop in a location no one knows about.” But Brazen says it’s a continuation of being the kind of bookseller he wants to be—not on the street, not at book fairs, but inside, the shelves lined with first editions, knickknacks, and, one hopes, a cat. “I don’t know if it’s my familiarity with failure,” he adds. “I find ways to survive without it making enough money to be what you would call a successful business. If it’s all about money, there’s just better things to sell.” And how do those of us who’ve never been find him? He’s in the phone book, he says with a smile. Hiding in plain sight.

There's No Place Like Here: Brazenhead Books from Etsy on Vimeo.

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  1. javier contreras | August 13, 2011 at 3:17 am

    Awesome!! all good things for you Mr. Book seller : )

  2. Margaret Watson | October 4, 2011 at 8:47 am

    I love the idea ofd abook shop no one ( or almost so) knows about. A favourite plac eis Hay-on-Wye on the Welsh border which probably has more book shops than any other place on earth , including large cities. You always get the impression that the book seller has all the time worl dand tha tyou are the only customer who counts.

  3. Samia | October 14, 2011 at 6:09 am

    anyone know the full address of this place?

  4. Namrata | November 20, 2011 at 11:53 am

    Loved the idea and the passion. Great to see that there still are people who prefer the smell of books and paper to the sheen of virtual screens. Thank you for sharing this. Means a lot!

  5. keren | November 22, 2011 at 1:48 pm

    My hero…………

  6. marjorie carnevale | January 18, 2012 at 2:49 pm

    How great to know that someone is following his passion. Warms my heart to know you are there in your secret bookstore. would love to brouse the shelves someday.

  7. Western Fiction 2012 | March 22, 2012 at 6:33 am

    Very nice video about Brazenhead Books. I found very valuable information here and I’ll try to convey it to each and every person as soon as possible.

  8. Paavo Kovanen | August 16, 2012 at 1:15 am

    I am glad that there are still a lot of people really love reading books,nice video anyway,in Finland i seen most of the bookstore a lot of interesting books,most of their book are for children but some of there book are spiritual books.

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  10. Ross Eaton cottage | April 23, 2013 at 2:32 am

    I want to know which kinds of books you have sold. Please describe about it completely.

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24 Pingbacks

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  3. […] The Paris Review ens aproxima a una llibreria amagada dins de l’apartament del seu llibreter, Michael Seidenberg, al cor de l’Upper East Side. Va néixer com un espai del seu allotjament destinat a vendre llibres al detall i amb el temps les primeres edicions i volums curiosos s’han instal·lat pertot arreu fins a apropiar-se d’aquest meravellosa i clandestina llibreria. Like this:LikeBe the first to like this post. […]

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  14. […] eccentric owner has now been featured in New York publications ranging from the New Yorker to the Paris Review to Jonathan Lethem’s Motherless Brooklyn (he claims both he and his dog are […]

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  19. […] The Paris Review ens aproxima a una llibreria amagada dins de l’apartament del seu llibreter, Michael Seidenberg, al cor de l’Upper East Side. Va néixer com un espai del seu allotjament destinat a vendre llibres al detall i amb el temps les primeres edicions i volums curiosos s’han instal·lat pertot arreu fins a apropiar-se d’aquest meravellosa i clandestina llibreria. […]

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