{"id":98000,"date":"2016-05-11T09:19:40","date_gmt":"2016-05-11T13:19:40","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=98000"},"modified":"2016-05-11T10:27:52","modified_gmt":"2016-05-11T14:27:52","slug":"shit-is-furniture-and-other-news","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2016\/05\/11\/shit-is-furniture-and-other-news\/","title":{"rendered":"Shit Is Furniture, and Other News"},"content":{"rendered":"<div id=\"attachment_98002\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/05\/merdacotta.jpg\" rel=\"attachment wp-att-98002\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-98002\" class=\"wp-image-98002\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/05\/merdacotta.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/05\/merdacotta.jpg 1065w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/05\/merdacotta-300x200.jpg 300w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/05\/merdacotta-768x512.jpg 768w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/05\/merdacotta-1024x683.jpg 1024w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><p id=\"caption-attachment-98002\" class=\"wp-caption-text\">Merdacotta\u2014clean enough to eat off of.<\/p><\/div>\n<ul>\n<li>Because life is a waking nightmare in which the grandees of the universe spread their sagging buttocks over our prone bodies, Budweiser has changed its name to America. Ricardo Marques, a Budweiser veep hastening the arrival of the end times, gave an interview to <em>Fast Company<\/em>: \u201c<a href=\"http:\/\/www.fastcodesign.com\/3059681\/budweiser-renames-its-beer-america\">The tagline for the entire related media campaign is meant to be incredibly sincere, even inspiring message: \u2018America is in your hands.\u2019<\/a> When I ask Marques, jokingly, if drinking Budweiser now means you\u2019re drinking America, his reply is dead serious. \u2018In a way, it is true,\u2019 he says. \u2018If you think about Budweiser as the most iconic American brand when it comes to beer, it\u2019s probably not incorrect.\u2019 \u201d<\/li>\n<\/ul>\n<ul>\n<li>But we mustn\u2019t lose faith. Even as corporations coopt the nation-state and install themselves as our new gods, people are restlessly creating, inventing \u2026 turning <a href=\"http:\/\/www.economist.com\/blogs\/prospero\/2016\/05\/shit-furniture\">shit into furniture<\/a>. \u201cMade out of clay and cow excrement, merdacotta\u2014literally,\u00a0\u2018baked shit\u2019\u00a0in Italian\u2014can be fashioned into tiles, tableware, flowerpots and, fittingly, toilet bowls.\u00a0An installation of items made out of merdacotta was one of the most memorable offerings at this year\u2019s Salone del Mobile design extravaganza in Milan. Luca Cipelletti, an architect who helped to devise the exhibition, says that \u2018people smile and think it\u2019s funny to talk about caca, but behind it all we are exploring interesting and philosophical ideas about man, art and nature as well as the concept of transformation.\u2019 \u201d<\/li>\n<\/ul>\n<ul>\n<li>Meanwhile, in Russia, the \u201cmedical and biological\u201d costs of keeping Vladimir Lenin\u2019s body preserved have reached $197,000 annually. \u201c<a href=\"http:\/\/www.theguardian.com\/world\/2016\/may\/09\/lenin-lab-team-keeping-first-soviet-leader-embalmed-moscow\">If carefully monitored and re-embalmed regularly, scientists believe he can last in this state for centuries more<\/a>,\u201d writes Daria Litvinova for the<em>\u00a0Guardian<\/em>.<em>\u00a0<\/em> (Note that dangling modifier: if the sentence isn\u2019t corrected, someone might reasonably believe that we must embalm those scientists). \u201cThe first idea didn\u2019t involve embalming at all, but deep freezing \u2026 In early March 1924, when preparations were gaining momentum, two well-known chemists, Vladimir Vorobyov and Boris Zbarsky, suggested embalming him with a chemical mixture that would prevent the corpse from decomposing, drying up and changing color and shape.\u201d<\/li>\n<\/ul>\n<ul>\n<li>The Rich Kids of Instagram offer appalling displays of conspicuous consumption, but take a closer look and you\u2019ll see that they\u2019re not much different than the paintings of wealthy Europeans that preceded them: \u201c<a href=\"https:\/\/www.jacobinmag.com\/2015\/06\/rich-kids-of-instagram-berger-ways-of-seeing\/\">The images and the social relations they represent recall earlier depictions of wealth, in particular oil painting popular amongst European elites during the seventeenth and eighteenth centuries<\/a> \u2026 Like the photographs shared on Instagram, the oil paintings of this period call attention to the subjects\u2019 prestige and status\u2014and illustrate the role of depiction in asserting and reinforcing social privilege.\u201d<\/li>\n<\/ul>\n<ul>\n<li>Finally, a look back at history\u2019s most ironic skeleton calendars: \u201c<a href=\"http:\/\/mentalfloss.com\/article\/79673\/deadly-pain-medicine-sold-skeletons\">At the end of the 1800s, one St. Louis company marketed their signature pain-relieving product with a series of macabre calendars featuring skeletons at work and play. Ironically, the very product they were advertising would later be shown to be fatal<\/a> \u2026 Acetanilide, the coal-tar derivative, had the unfortunate side effect of producing cyanosis, meaning it turned extremities blue from a lack of oxygen \u2026 The calendars survive as a charming memento of a time when pharmaceutical advertising could be a little less saccharine, it\u2019s hard not to wonder what the victims of Antikamnia might have made of these frolicking skeletons if they had only known what was really being advertised.\u201d<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Because life is a waking nightmare in which the grandees of the universe spread their sagging buttocks over our prone bodies, Budweiser has changed its name to America. Ricardo Marques, a Budweiser veep hastening the arrival of the end times, gave an interview to Fast Company: \u201cThe tagline for the entire related media campaign is [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2512],"tags":[142,21389,2587,22303,14492,22306,225,2441,22304,4154,2511,22307,447,15399,22308,22305],"class_list":["post-98000","post","type-post","status-publish","format-standard","hentry","category-on-the-shelf","tag-america","tag-antikamnia","tag-beer","tag-budweiser","tag-calendars","tag-embalmment","tag-furniture","tag-marketing","tag-merdacotta","tag-paintings","tag-preservation","tag-rich-kids-of-instagram","tag-russia","tag-shit","tag-skeletons","tag-vladimir-lenin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - 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