{"id":93920,"date":"2016-01-29T08:00:04","date_gmt":"2016-01-29T13:00:04","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=93920"},"modified":"2016-01-29T10:44:59","modified_gmt":"2016-01-29T15:44:59","slug":"the-commuters-lament-goes-on-and-other-news","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2016\/01\/29\/the-commuters-lament-goes-on-and-other-news\/","title":{"rendered":"The Commuter\u2019s Lament Goes On, and Other News"},"content":{"rendered":"<div id=\"attachment_93921\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/01\/commutersbig.jpg\" rel=\"attachment wp-att-93921\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-93921\" class=\"wp-image-93921\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/01\/commutersbig.jpg\" alt=\"\" width=\"600\" height=\"444\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/01\/commutersbig.jpg 640w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/01\/commutersbig-300x222.jpg 300w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><p id=\"caption-attachment-93921\" class=\"wp-caption-text\">From \u201cA Commuter\u2019s Lament.\u201d<\/p><\/div>\n<ul>\n<li>When the book and even the e-book have exhausted their charms, turn instead to the blook, <a href=\"http:\/\/www.nytimes.com\/2016\/01\/29\/books\/a-secret-in-every-tome-no-text-required.html\" target=\"_blank\">an ersatz kind of book that offers many of the same bookish qualities without all that fatiguing <em>text<\/em><\/a>. Mindell Dubansky, the preservation librarian at the Metropolitan Museum of Art, has about six hundred blooks, \u201cmade from stone, wax, straw, wood, soap, plastic, glass and other materials \u2026 There is, for example, a 1950s intruder alarm called the Informer, which was activated by a sensor behind two rather noticeable holes cut in the spine \u2026 an album of early 19th-century Grand Tour souvenir medallions and a tastefully bound women\u2019s vanity set labeled, a bit perplexingly, Vol. XVII.\u201d<\/li>\n<li>The past few years have seen booksellers and publishers embracing guerrilla marketing tactics\u2014spreading the gospel of literature on subway cars, vending machines, and Chipotle bags, among others. But is the outcome a more literate culture or just more advertising? \u201c<a href=\"http:\/\/www.theatlantic.com\/entertainment\/archive\/2016\/01\/taking-literature-to-the-streets\/432558\/?utm_source=SFTwitter\" target=\"_blank\">Literature has what\u2019s referred to in the marketing business as \u2018high stopping power,\u2019 meaning it\u2019s able to effectively capture people\u2019s attention<\/a> \u2026 While projects like Coffee Sleeve Conversation, Ticket Books, and Poems While You Wait have idealistic intentions, they reflect literature\u2019s power as a marketing tool, even when it comes to products you wouldn\u2019t find in a bookstore \u2026 Marketers have learned that by pairing their products with art and literature, customers tend to see them in a better light, a tactic called priming.\u201d<\/li>\n<li>Relatedly: Of all the public poems New Yorkers have seen over the years, Norman B. Colp\u2019s \u201cCommuter\u2019s Lament\u201d remains the bleakest. Installed in the Times Square subway station, it asks, \u201c<a href=\"http:\/\/m.nydailynews.com\/new-york\/manhattan\/story-behind-dark-times-square-subway-poem-article-1.2511122?utm_content=buffer65526&amp;utm_medium=social&amp;utm_source=facebook.com&amp;utm_campaign=buffer\" target=\"_blank\">Why bother? \/ Why the pain? \/ Just go home. \/ Do it again.<\/a>\u201d The poem has been up since 1991; it\u2019s based on \u201cthe Burma-Shave roadside ad campaigns plastered across the country for some forty years. Starting in the 1920s, the brushless shaving cream brand started advertising with signs strung along American highways.\u201d<\/li>\n<li>Robert Greene was one of the first people to refer to Shakespeare, in writing, as a playwright. As Ed Simon tells us, though, the reference was far from flattering: \u201cGreene\u2019s chief target was \u2018an upstart Crow,\u2019 who \u2018<a href=\"http:\/\/publicdomainreview.org\/2016\/01\/27\/robert-greene-the-first-bohemian\/\" target=\"_blank\">supposes he is as well able to bombast out a blank verse as the best of you<\/a>\u2019 \u2026 simply a \u2018Johannes factotum,\u2019 that is, a \u2018Johnny Do-It-All\u2019 \u2026 He has appropriated the \u2018mighty-line\u2019 of Marlowe\u2019s unrhymed iambic pentameter with blustery confidence (though he is a mere technician). He has a \u2018tiger\u2019s heart, wrapped in a player\u2019s hyde,\u2019 unable to fully escape the stigma of first playing on the stage before he would write for it.\u201d<\/li>\n<li>You heard it here first\u2014or, well, okay, second: the next volume of Knausgaard\u2019s <em>My Struggle <\/em>may or may not feature <a href=\"https:\/\/newrepublic.com\/minutes\/128483\/time-drunken-karl-ove-knausgaard-went-bjorks-place-vomited-toilet\" target=\"_blank\">a scene in which our hero drunkenly vomits in Bj\u00f6rk\u2019s toilet<\/a>. I won\u2019t offer further spoilers except to say that the phrase \u201cspewed up a magnificent yellow and orange cascade\u201d comes into play.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When the book and even the e-book have exhausted their charms, turn instead to the blook, an ersatz kind of book that offers many of the same bookish qualities without all that fatiguing text. Mindell Dubansky, the preservation librarian at the Metropolitan Museum of Art, has about six hundred blooks, \u201cmade from stone, wax, straw, [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2512],"tags":[10899,20939,20940,20942,8542,20941,2441,20944,18496,20943,2295],"class_list":["post-93920","post","type-post","status-publish","format-standard","hentry","category-on-the-shelf","tag-bjork","tag-blooks","tag-fake-books","tag-guerrilla-marketing","tag-karl-ove-knausgaard","tag-lieterature","tag-marketing","tag-norman-culp","tag-robert-greene","tag-subway-art","tag-william-shakespeare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who Said a Public Poem Has to Cheer You 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