{"id":92913,"date":"2015-12-15T09:13:14","date_gmt":"2015-12-15T14:13:14","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=92913"},"modified":"2015-12-15T10:23:07","modified_gmt":"2015-12-15T15:23:07","slug":"the-continuing-adventures-of-helvetica-man-and-other-news","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2015\/12\/15\/the-continuing-adventures-of-helvetica-man-and-other-news\/","title":{"rendered":"The Continuing Adventures of Helvetica Man, and Other News"},"content":{"rendered":"<div id=\"attachment_92915\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/12\/helveticaman.gif\" rel=\"attachment wp-att-92915\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92915\" class=\"wp-image-92915\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/12\/helveticaman.gif\" alt=\"\" width=\"600\" height=\"301\" \/><\/a><p id=\"caption-attachment-92915\" class=\"wp-caption-text\">Go, Helvetica Man, go!<\/p><\/div>\n<ul>\n<li>What happens <a href=\"http:\/\/www.vogue.com\/13379749\/gay-talese-frank-sinatra-has-a-cold\/\" target=\"_blank\">when the author of <em>Frank Sinatra Has a Cold<\/em> has a cold<\/a>? Pretty much nothing. He asks for a lozenge, drinks some water, drinks some Coke, drinks a martini, talks shop. \u201cEven when you write about a celebrity you don\u2019t learn anything new about them,\u201d Gay Talese told Rebecca Bengal at the 21 Club: \u201cThey\u2019re so interviewed out, they\u2019re so spent in their explanations. Their fear\u2014which is quite a legitimate fear\u2014of being quoted, especially on tape, inhibits them. I don\u2019t use tape because I don\u2019t want direct quotations either. The way I do it, no matter who it is, I go over and over the quote with that person several times. I\u2019m not getting the first take. I\u2019m not interested in what they said. I\u2019m interested in what they <em>think<\/em>.\u201d<\/li>\n<li>Part of the reason it\u2019s easy to hate megachurches\u2014ideology aside\u2014is that they\u2019re architecturally aloof: that is, they\u2019re big, ugly, graceless buildings in which utility trumps beauty. That\u2019s changing at Grace Farms, in New Canaan, Connecticut, an ambiguously evangelical community center that boasts a Japanese minimalist design that \u201cexhibits far better taste and loftier cultural aspirations,\u201d Martin Filler writes, \u201cthan the big-box spiritual supermarkets of the Sun Belt.\u201d It\u2019s founded by a hedge-fund manager, which helps. \u201cIt is not yet clear how much these efforts will contribute as a force for good. <a href=\"http:\/\/www.nybooks.com\/daily\/2015\/12\/14\/grace-farms-faith-in-good-taste\/\" target=\"_blank\">The extent to which religion gives shape to Grace Farms\u2019 overall ethos may or may not be of overriding significance<\/a>. But for all the thoughtfulness that has gone into its creation, one wonders\u2014especially during the pontificate of Pope Francis I, present-day apostle of the poor\u2014whether the expenditure of such immense sums, in the midst of almost unimaginably concentrated wealth, is the true path to a state of grace for those who would alleviate the sufferings of mankind.\u201d<\/li>\n<li>The universal symbols for restrooms, transport, currency exchange, and various other travelers\u2019 necessities are so ubiquitous that they seem to have existed forever\u2014in fact, <a href=\"http:\/\/www.atlasobscura.com\/articles\/how-the-universal-symbols-for-escalators-restrooms-and-transport-were-designed\" target=\"_blank\">they date only to the 1970s, when Roger Cook and Don Shanosky designed them for U.S. Department of Transportation<\/a>. Their creation provides a robust lesson in semiotics: \u201cSimplicity began with the male figure. The character built upon previous stylized figures from earlier symbol sets, but Cook and Shanosky\u2019s own sleek, no-details figure set the tone for the other symbols in the DOT set. The figure has since been dubbed Helvetica Man \u2026 The discussions at the meetings covered the minutiae of Helvetica Man\u2019s many escapades as the designers placed him in the various situations needed to convey messages to travelers. His posture as he sits in a waiting room chair was of concern, and the notes on the Waiting Room symbol are filled with maternal chiding: \u2018Make person sit up straight\u2019 and \u2018Figure should not be too slouched.\u2019 Waiting rooms, it turns out, are not happy places. Helvetica Man shouldn\u2019t be too comfortable, or people might get confused.\u201d<\/li>\n<li>Michael Wood is watching <em>The Hunger Games<\/em>, and he is pleased: \u201cPerhaps because it\u2019s based on a lively trilogy of novels for supposed teenagers, more probably because its writers and directors knew how to have a good time with stereotypes, <em>The Hunger Games<\/em> movie series <a href=\"http:\/\/www.lrb.co.uk\/v37\/n24\/michael-wood\/at-the-movies\" target=\"_blank\">is attractive because it is so eclectic, because it raids whatever cultural bank or shopping mall is handy<\/a> \u2026 [Suzanne] Collins has said she got her idea for certain aspects of the series from watching footage of the Iraq War alternately with game shows. But how the movies manage so successfully to do the campy stuff along with troubled teenage romance and the desolation of bombed cities, is a question we would have to put to the directors, Gary Ross (<em>Hunger Games<\/em>) and Francis Lawrence (the other three films). It certainly works, because the comedy and romance and terror are vividly there.\u201d<\/li>\n<li>Many of us are familiar with memory palaces\u2014you know, mnemonic fortresses, vast spatial repositories of knowledge, what have you\u2014but few of us have ever applied the concept on a scale as vast as <em><a href=\"http:\/\/www.slate.com\/blogs\/the_vault\/2015\/12\/11\/emma_willard_s_temple_of_ancient_history_a_19th_century_infographic_used.html\" target=\"_blank\">The Chronographer of Ancient History<\/a><\/em>, which Emma Willard made in 1851. It\u2019s huge, and it\u2019s only one part of her even larger Temples of Time series, which helped students memorize the names and eras of great philosophers, emperors, and poets, plus the rough history of Babylon, the Assyrian Empire, the Empire of David and\u00a0Solomon, and much else in antiquity.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What happens when the author of Frank Sinatra Has a Cold has a cold? Pretty much nothing. He asks for a lozenge, drinks some water, drinks some Coke, drinks a martini, talks shop. \u201cEven when you write about a celebrity you don\u2019t learn anything new about them,\u201d Gay Talese told Rebecca Bengal at the 21 [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2512],"tags":[20584,20588,3308,18125,20580,2861,20582,20587,81,20581,20583,20586,20585,6875],"class_list":["post-92913","post","type-post","status-publish","format-standard","hentry","category-on-the-shelf","tag-don-shanosky","tag-emma-willard","tag-frank-sinatra","tag-gay-talese","tag-grace-farms","tag-history","tag-megachurches","tag-memory-palaces","tag-movies","tag-new-canaan","tag-roger-cook","tag-suzanne-collins","tag-symbols","tag-the-hunger-games"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Continuing Adventures of Helvetica Man, and Other News<\/title>\n<meta name=\"description\" content=\"This and more in today\u2019s roundup...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theparisreview.org\/blog\/2015\/12\/15\/the-continuing-adventures-of-helvetica-man-and-other-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Continuing Adventures of Helvetica Man, and Other News by Dan Piepenbring\" \/>\n<meta property=\"og:description\" content=\"December 15, 2015 \u2013 What happens when the author of Frank Sinatra Has a Cold has a cold? Pretty much nothing. 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