{"id":87920,"date":"2015-07-17T17:14:20","date_gmt":"2015-07-17T21:14:20","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=87920"},"modified":"2015-07-18T11:00:09","modified_gmt":"2015-07-18T15:00:09","slug":"the-magazine-of-the-southwest","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2015\/07\/17\/the-magazine-of-the-southwest\/","title":{"rendered":"The Magazine of the Southwest"},"content":{"rendered":"<div id=\"attachment_87929\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/norton-dm-masthead.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-87929\" class=\"wp-image-87929\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/norton-dm-masthead.jpg\" alt=\"norton-DM-masthead\" width=\"600\" height=\"233\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/norton-dm-masthead.jpg 640w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/norton-dm-masthead-300x117.jpg 300w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><p id=\"caption-attachment-87929\" class=\"wp-caption-text\">From <i>Desert<\/i>\u2019s masthead.<\/p><\/div>\n<p>Nicole\u2019s <a href=\"https:\/\/www.theparisreview.org\/blog\/2015\/07\/17\/staff-picks-coates-cartels-caesar-cigarettes\/\">staff pick<\/a> from earlier today reminded me: I\u2019ve been meaning to draw attention to the riches of archive.org\u2019s <a href=\"https:\/\/archive.org\/details\/magazine_rack\">Magazine Rack<\/a>, a clearinghouse for defunct, forgotten, and abstruse periodicals from decades past. Anyone interested in media and design will find something diverting here. They\u2019ve amassed a stupefyingly diverse collection, including such celebrated titles as <em><a href=\"https:\/\/archive.org\/details\/omni-magazine\">OMNI<\/a> <\/em>(once the best sci-fi magazine around) and more \u2026 specialized fare, like <em><a href=\"https:\/\/archive.org\/details\/national_locksmith\">The National Locksmith<\/a><\/em>, <em><a href=\"https:\/\/archive.org\/details\/railwaymodeller\">Railway Modeller<\/a><\/em>, and, of course, <em><a href=\"https:\/\/archive.org\/details\/sponsormagazine\">Sponsor<\/a><\/em>, the magazine for radio and TV advertising buyers. All of these have been carefully digitized, and they\u2019re free.<\/p>\n<p>The best discovery I\u2019ve made so far is <em><a href=\"https:\/\/archive.org\/details\/desertmagazine\">Desert Magazine<\/a><\/em>, a monthly dedicated to everyone\u2019s favorite Class B K\u00f6ppen climate classification. A journal of the Southwest with a conservationist bent, <em>Desert<\/em> dates to 1937 and ran for nearly fifty years, ceasing publication in 1985. Its founder and longtime publisher, Randall Henderson, died in 1970, well before I was born, but I like the cut of his jib. (Probably the wrong metaphor\u2014few occasions for sailing in the desert.) In any case, he sounds like a copywriter from the J. Peterman Company: <!--more--><\/p>\n<div class=\"page\" title=\"Page 46\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote>\n<div class=\"page\" title=\"Page 46\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 46\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>My first glimpse of the then dusty streets of Indio was in 1908 when I looked the village over from the top of a boxcar. I was a student in Los Angeles, on my way to Imperial Valley to earn some vacation money as a fruit tramp in the cantaloupe fields, and since it required folding money to make the trip on a cushion seat, I was on the observation deck of those \u201cside-door sleepers.\u201d The Southern Pacific train crews were very tolerant toward Imperial-bound hoboes in those days. The more melon pickers there were in the fields, the greater the pay-load for the outgoing refrigerator cars.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div>\n<p><em>Desert<\/em> managed, impressively, to publish lively, intelligent writing about a very dry place, month after month. I have never lived in the Southwest\u2014I haven\u2019t even visited\u2014but before a recent nondesert vacation, I put several issues on my iPad and ended up reading them more or less from cover to cover, swooning all the while for more arid climes. <em>Desert<\/em> boasts excellent photography, buoyant prose, and features on geology, art, wildlife, gardening, mining, camping, et cetera. I won\u2019t pretend that all of this is scintillating\u2014there\u2019s a regular column called Uranium News\u2014but there\u2019s something to be said for the sheer, indefatigable persistence of it. And it could be prescient: a 1962 issue dedicated to the Coachella Valley predicted that it would become \u201cthe center of desert vacation life in America and the entire world.\u201d (They could not foresee, alas, that it would become \u201c<a href=\"Burning%20Man%20for%20rich%20college%20kids%20who%20read%20Stereogum\" target=\"_blank\">Burning Man for rich college kids who read Stereogum<\/a>.\u201d)<\/p>\n<p>But the magazine\u2019s chief asset is its rugged, warm design style, which brings to mind all that great midcentury <a href=\"http:\/\/www.fs.usda.gov\/Internet\/FSE_MEDIA\/stelprdb5274357.jpg\">National Forest signage<\/a>. Below are some of its finest covers. Yes, they\u2019re disproportionately heavy on cacti and\/or buttes. This comes with the territory. Don\u2019t like it? Go read <em>Humid Subtropical <\/em>or <em>Tundra<\/em>, then.<\/p>\n<p>\u00a0<a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1966-06.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87927\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1966-06.jpg\" alt=\"Desert-Magazine-1966-06\" width=\"600\" height=\"785\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1966-06.jpg 2479w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1966-06-229x300.jpg 229w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1966-06-782x1024.jpg 782w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1963-08.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87926\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1963-08.jpg\" alt=\"Desert-Magazine-1963-08\" width=\"600\" height=\"788\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1963-08.jpg 2479w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1963-08-229x300.jpg 229w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1963-08-780x1024.jpg 780w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1962-03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87925\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1962-03.jpg\" alt=\"Desert-Magazine-1962-03\" width=\"600\" height=\"771\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1962-03.jpg 2545w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1962-03-233x300.jpg 233w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1962-03-797x1024.jpg 797w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1961-04.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87924\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1961-04.jpg\" alt=\"Desert-Magazine-1961-04\" width=\"600\" height=\"816\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1961-04.jpg 2550w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1961-04-220x300.jpg 220w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1961-04-753x1024.jpg 753w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1959-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87923\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1959-12.jpg\" alt=\"Desert-Magazine-1959-12\" width=\"600\" height=\"819\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1959-12.jpg 2550w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1959-12-220x300.jpg 220w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1959-12-751x1024.jpg 751w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1957-10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87922\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1957-10.jpg\" alt=\"Desert-Magazine-1957-10\" width=\"600\" height=\"819\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1957-10.jpg 2550w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1957-10-220x300.jpg 220w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1957-10-751x1024.jpg 751w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1955-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87921\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1955-11.jpg\" alt=\"Desert-Magazine-1955-11\" width=\"600\" height=\"820\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1955-11.jpg 2550w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1955-11-219x300.jpg 219w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/07\/desert-magazine-1955-11-749x1024.jpg 749w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p><em>Dan Piepenbring is the web editor of <\/em>The Paris Review.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nicole\u2019s staff pick from earlier today reminded me: I\u2019ve been meaning to draw attention to the riches of archive.org\u2019s Magazine Rack, a clearinghouse for defunct, forgotten, and abstruse periodicals from decades past. Anyone interested in media and design will find something diverting here. They\u2019ve amassed a stupefyingly diverse collection, including such celebrated titles as OMNI [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2384],"tags":[18844,18848,9899,15939,15241,18843,18847,216,14957,269,18842,1022,100,10443,18845,18846],"class_list":["post-87920","post","type-post","status-publish","format-standard","hentry","category-look","tag-archive-org","tag-conservationism","tag-covers","tag-defunct-magazines","tag-desert","tag-desert-magazine","tag-deserts","tag-design","tag-digital-humanities","tag-magazines","tag-midcentury-design","tag-nature","tag-photography","tag-photos","tag-randall-henderson","tag-southwest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Defunct 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