{"id":84799,"date":"2015-04-14T18:37:04","date_gmt":"2015-04-14T22:37:04","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=84799"},"modified":"2015-05-10T16:34:14","modified_gmt":"2015-05-10T20:34:14","slug":"the-sam-weller-bump","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/","title":{"rendered":"The Sam Weller Bump"},"content":{"rendered":"<p><em>Dickens the authorpreneur<\/em>.<\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-84802\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\" alt=\"weller\" width=\"600\" height=\"522\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg 673w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller-300x261.jpg 300w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><\/p>\n<p>Bigger than the <a href=\"http:\/\/www.newyorker.com\/magazine\/2015\/01\/19\/zuckerberg-bump\">Zuckerberg Bump<\/a>, bigger even than the <a href=\"http:\/\/www.buzzfeed.com\/edanlepucki\/book-bump#.tdEJAJArv\">Colbert Bump<\/a> or the <a href=\"http:\/\/www.spokesman.com\/stories\/2011\/may\/25\/the-oprah-bump\/\">Oprah Bump<\/a>\u2014arguably the most historic bump in English publishing is the Sam Weller Bump, triggered not by a tastemaker with a megaphone but a sharp-talking, warm-hearted servant.<\/p>\n<p>In June 1836, Charles Dickens published the fourth installment of his first novel, <em>The Pickwick Papers<\/em>, one of the many shilling monthlies that were the backbone of Victorian publishing. Printed on low-cost acidic paper and sold in pale green wrappers, they were aimed at the middle and newly literate working classes on the lookout for entertaining fare. But many of these readers had grown accustomed to the gobbets of melodrama offered by the cheap press\u2014they were utterly uninterested, then, in the picaresque misadventures of Mr. Pickwick and his chums as they bowled through England collecting scientific information for the betterment of mankind. The first three installments of <em>Pickwick<\/em> barely sold four hundred copies.<\/p>\n<p>But that June, sales began to grow by orders of magnitude: from four hundred to four thousand to an astounding forty thousand as the serialization drew to a close in November 1837. Everyone up and down the social ladder began to devour <em>Pickwick, <\/em>from butchers\u2019 boys to John Ruskin, who read <em>Pickwick <\/em>so often he claimed to know it by heart. Copies were passed from hand to hand and read aloud as family entertainment. The critics effused with praise. Dickens, who was twenty-four and expecting his first child, had become a household name. <!--more--><\/p>\n<p>What changed? It was in this fourth installment that readers met Sam Weller, a cheerful young bootblack with a distinctive cockney idiolect\u2014a character, in other words, in whom many readers could recognize themselves. Dickens gave Weller a fine comic entrance; his first appearance finds him in the yard of the White Hart Inn, polishing eleven and a half pairs of shoes. The half, he explains, belongs to the man with the \u201cvooden leg\u201d in No. 6. Dressed in a striped waistcoat with blue glass buttons, a bright red handkerchief wound loosely around his neck, and an old white hat worn rakishly on his head, Weller was thoroughly urban but with old country values\u2014a good son and a loyal servant. As G. K. Chesterton put it, \u201cSam Weller introduces the English people.\u201d Responding to the market\u2019s roar of praise, Dickens brought Sam to the center of the novel by having Pickwick hire him as his valet: a cockney Sancho Panza to his naive esquire, Quixote.<\/p>\n<p>Readers were enchanted by Sam\u2019s wisecracks, his unabashed laugh-lines, his outlandish habit of quoting Dr. Faust to the chambermaid the one minute and Bluebeard the next, while smoothly interchanging his <em>v\u2019<\/em>s and <em>w\u2019<\/em>s. Charles Darwin, writing in 1838 to his friend and mentor, the geologist Charles Lyell, referred admiringly to \u201cSamivel, that prince of heroes.\u201d Sam was especially famous for what came to be known as Wellerisms\u2014one-liners that turned proverbs on their heads. (An example from <em>Pickwick<\/em>: \u201cThat\u2019s what I call a self-evident proposition, as the dog\u2019s-meat man said, when the housemaid told him he warn\u2019t a gentleman.\u201d) Puzzled by this strange, aphoristic creature, one of the Pickwickians says cautiously, \u201cYou\u2019re a wag, ain\u2019t you?\u201d To which Sam coolly replies, \u201cMy eldest brother was troubled with that complaint, it may be catching\u2014I used to sleep with him.\u201d<\/p>\n<p>Sam was certainly catching: even before the serialization of <em>Pickwick <\/em>was complete, plagiarized stage versions were up and running, and soon imitators calling themselves Bos and Buz were writing spin-offs\u2014one married off Pickwick, another sent him to Madras. Then came the merchandise men with Pickwick cigars, playing cards, toby jugs, candy tins, china figurines, Sam Weller puzzles, Weller boot polish, jest books, and even Weller Taxicabs, named after Sam\u2019s loquacious coachman father, Tony, whom Dickens introduced to exploit the Weller wave.<\/p>\n<p>Sam Weller not only carried the lumbering <em>Pickwick<\/em> chaise to the top of the best-seller list, he valet parked it there for the next thirty years. Though it\u2019s now regarded as one of Dickens\u2019s weakest novels, <em>Pickwick <\/em>was his most popular book during his lifetime, selling 1.6 million copies. At Dickens\u2019s last public reading, writes his biographer Claire Tomalin, when he bid farewell to the \u201cgarish lights\u201d he loved, Dickens was so ill and weary he stumbled on the name, saying Pickswick, Pecknicks, Pickwicks\u2014but he was called back several times and got a prolonged standing ovation. Shortly before he died, in 1870, when Chapman and Hall brought out its handsome Charles Dickens Edition, <em>Pickwick<\/em> had to be reprinted four times: a total of seventy-six thousand copies.<\/p>\n<p>The Sam Weller Bump testifies not merely to Dickens\u2019s comic genius but to his acumen as an \u201c<a href=\"http:\/\/www.economist.com\/news\/business\/21643124-succeed-these-days-authors-must-be-more-businesslike-ever-authorpreneurship\">authorpreneur<\/a>,\u201d a portmanteau he inhabited long before <em>The Economist<\/em> took it up. Thomas Carlyle once remarked on his \u201cremarkable faculty for business.\u201d Driven as much by commercial success as critical acclaim, he juggled novel writing, journalism, plays, theatrical productions, charity works, public readings, and twenty-mile walks with an inexhaustible energy.<\/p>\n<p style=\"text-align: center;\">*<\/p>\n<p>Tomalin rightly calls 1836 Dickens\u2019s annus mirabilis<em>\u2014<\/em>but he made almost nothing from <em>Pickwick.<\/em> The profits went straight to Chapman and Hall, his publishers, who held the full copyright. It was a bitter lesson, and Dickens learned it well: if ever he felt underpaid, he quarreled with his publishers or simply broke his contract. Since he was England\u2019s blockbuster writer, publishers conceded to his demands\u2014<em>Our Mutual Friend<\/em>, serialized from 1864\u20135, earned him more than any other novel, though it sold less than half as well as <em>Pickwick<\/em>. By then, Dickens had arranged to share in advertising revenues, and he\u2019d sold Chapman and Hall half copyright for six thousand pounds. They lost seven hundred pounds on the novel.<\/p>\n<p>For a writer who made his reputation crusading against the squalor of the industrial revolution, Dickens was a creature of capitalism; he used everything from the powerful new printing presses to the enhanced advertising revenues to the expansion of railroads to sell more books. In a speech he gave at Birmingham, a factory town, he spoke eloquently about how the people had freed writers from the unseemly patron system. Grimly conscious of how his hero Samuel Johnson had been humiliated by his patron, the Earl of Chesterfield, Dickens was infinitely grateful to market forces\u2014they\u2019d delivered him \u201cfrom the shame of the purchased dedication, from the scurrilous and dirty work of Grub Street, from the dependent seat on sufferance at my Lord Duke\u2019s table today.\u201d<\/p>\n<p>Dickens ensured that his books were available in cheap bindings for the lower orders as well as in morocco-and-gilt for people of quality; his ideal readership included everyone from the pickpockets who read <em>Oliver Twist<\/em> to Queen Victoria, who found it \u201cexceedingly interesting.\u201d But while he flourished on reader feedback, Dickens didn\u2019t always pander. Ruskin\u2019s famous barb, for instance, about the death of Little Nell\u2014whom Dickens had killed off in deference to market demands, \u201cjust as a butcher would slaughter a lamb\u201d\u2014is odd, since readers had deluged Dickens with letters begging him to spare her.<\/p>\n<p>His thirst for ubiquity was mirrored in the name he chose for his two-penny weekly, <em>Household Words<\/em>. Every page ran the legend \u201cConducted by Charles Dickens\u201d; he allowed no contributor bylines, nothing to diffuse Brand Boz. Of another magazine he dreamed of starting, <em>The Cricket<\/em>, he wrote, \u201cAnd I would chirp, chirp, chirp away in every number until I chirped it up to\u2014well, you shall say how many hundred thousand!\u201d Today, to hazard a guess, he\u2019d be tweet, tweet, tweeting his way up the best-seller lists.<\/p>\n<p>After <em>Dombey and Son<\/em> was published, in 1848, Dickens was at last financially secure\u2014and he died rich, unlike the biggest best seller before him, Sir Walter Scott, who was bankrupted by his poor investments. But Dickens remained haunted by the fear that all he had built could, like the unstable Mr. Krook in <em>Bleak House<\/em>, spontaneously combust. So in the 1850s and 1860s he embarked on several grueling but exhilarating rounds of public readings in the UK and America. These events gave him the joy of connecting with his readers, but more importantly, they brought in money: more money than his books. In America, though half dead with exhaustion after seventy-six readings, he exulted at having made ten thousand pounds. In particular, he loved reading a crowd-arousing passage from <em>Oliver Twist<\/em> on the murder of the prostitute Nancy by her lover Bill Sikes. It electrified his audiences and dangerously raised his own pulse from seventy-two to 112. In vain did friends warn him against lowering himself. Dickens was ever solicitous of his inner ham, on page and stage. He burned his candle at both ends, and was perfectly willing, like the impudent young Bailey in <em>Martin Chuzzlewit<\/em>, to thrust either end into his mouth if it helped fill the seats. He\u2019d have been great on Oprah.<\/p>\n<p>Dickens\u2019s attitude to money was like Oliver\u2019s to soup: he wanted more. The pressures on him as a <small>SINK<\/small> (single income, nine kids) with a mistress were unrelenting. He often had to bail out his father and brothers, and when his sons grew up, he received their begging letters from India, Australia, and the high seas. In addition, his party-hearty, champagne-and-oysters lifestyle, his casks of very fine Scotch whiskey, and his diamond-studded frilled shirts (\u201cgeraniums and ringlets,\u201d jeered Thackeray) swallowed his earnings.<\/p>\n<p>But there was a deeper root to his financial neurosis. Two <em>m<\/em>\u2019s\u2014money and Marshalsea, the debtors\u2019 prison where his father had been an inmate\u2014dominated Dickens\u2019s life, and one has to hold them in tension to understand why he overworked himself to death. Marshalsea was the scarecrow inside his head. When his father was imprisoned there, the eleven-year-old Charles was sent to work at Warren\u2019s blacking factory, and the shame of that experience\u2014plus the fear that it could happen again\u2014never left him. It\u2019s a pleasing irony, then, that Sam Weller, the character who would make him famous, is introduced blacking shoes with polish manufactured by Warren\u2019s archrival, Day &amp; Martin. It\u2019s perhaps the first documented case of revenge by product placement.<\/p>\n<p><em>Nina Martyris is a freelance journalist who writes on books.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dickens the authorpreneur. Bigger than the Zuckerberg Bump, bigger even than the Colbert Bump or the Oprah Bump\u2014arguably the most historic bump in English publishing is the Sam Weller Bump, triggered not by a tastemaker with a megaphone but a sharp-talking, warm-hearted servant. In June 1836, Charles Dickens published the fourth installment of his first [&hellip;]<\/p>\n","protected":false},"author":817,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[489],"tags":[17065,2046,7184,1203,17751,17752,1080,17750,16810],"class_list":["post-84799","post","type-post","status-publish","format-standard","hentry","category-books-2","tag-authorpreneurs","tag-business","tag-charles-darwin","tag-charles-dickens","tag-claire-tomlain","tag-enterpreneurship","tag-money","tag-pickwick-papers","tag-sam-weller"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How \u201cThe Pickwick Papers\u201d Launched Charles Dickens\u2019s Career<\/title>\n<meta name=\"description\" content=\"When one of his characters achieved national renown, Dickens went from a nobody to premier author\u2014and he developed a taste for the finer things.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sam Weller Bump by Nina Martyris\" \/>\n<meta property=\"og:description\" content=\"April 14, 2015 \u2013 Dickens the authorpreneur. Bigger than the Zuckerberg Bump, bigger even than the Colbert Bump or the Oprah Bump\u2014arguably the most historic bump in English\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\" \/>\n<meta property=\"og:site_name\" content=\"The Paris Review\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisreview\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-14T22:37:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-05-10T20:34:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"673\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nina Martyris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@parisreview\" \/>\n<meta name=\"twitter:site\" content=\"@parisreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nina Martyris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\"},\"author\":{\"name\":\"Nina Martyris\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/#\/schema\/person\/7e9409231fb09ca6c2f2e4a58edcaa59\"},\"headline\":\"The Sam Weller Bump\",\"datePublished\":\"2015-04-14T22:37:04+00:00\",\"dateModified\":\"2015-05-10T20:34:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\"},\"wordCount\":1717,\"publisher\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\",\"keywords\":[\"authorpreneurs\",\"business\",\"Charles Darwin\",\"Charles Dickens\",\"Claire Tomlain\",\"enterpreneurship\",\"money\",\"Pickwick Papers\",\"Sam Weller\"],\"articleSection\":[\"Books\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\",\"url\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\",\"name\":\"How \u201cThe Pickwick Papers\u201d Launched Charles Dickens\u2019s Career\",\"isPartOf\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\",\"datePublished\":\"2015-04-14T22:37:04+00:00\",\"dateModified\":\"2015-05-10T20:34:14+00:00\",\"description\":\"When one of his characters achieved national renown, Dickens went from a nobody to premier author\u2014and he developed a taste for the finer things.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#primaryimage\",\"url\":\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\",\"contentUrl\":\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2015\/04\/weller.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2015\/04\/14\/the-sam-weller-bump\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theparisreview.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Sam Weller Bump\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/#website\",\"url\":\"https:\/\/www.theparisreview.org\/blog\/\",\"name\":\"The Paris Review\",\"description\":\"The best prose, interviews, poetry, and art. 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