{"id":81855,"date":"2015-01-20T19:16:29","date_gmt":"2015-01-21T00:16:29","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=81855"},"modified":"2015-01-20T19:24:26","modified_gmt":"2015-01-21T00:24:26","slug":"fleurs-flair","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2015\/01\/20\/fleurs-flair\/","title":{"rendered":"Fleur\u2019s Flair<\/i>"},"content":{"rendered":"
\"Fleur_Cowles31_300dpi\"<\/a>

Flair<\/i>\u2018s first issue.<\/p><\/div>\n

Flair Magazine<\/em> existed for only one year and twelve issues, from February 1950 to January 1951. In that time, it published the likes of Jean Cocteau, Tennessee Williams, Simone de Beauvoir, Gloria Swanson, John O\u2019Hara, Eleanor Roosevelt, Bernard Baruch, Gypsy Rose Lee, the Duchess of Windsor, Lucien Freud, Salvador Dal\u00ed, Colette, and Saul Steinberg, among others.<\/p>\n

Fleur Cowles\u2014who conceived of the magazine, edited it, and, perhaps most impressive, persuaded her husband to publish it, even when it meant losing his shirt, if not his whole wardrobe\u2014would be 107 today. If that seems like a throwaway detail, bear in mind that she lived until she was 101. It\u2019s maybe best to let her describe her own accomplishments:<\/p>\n

\n

Few women have lived more multiple lives than I have: as editor: as that anomaly, an American president\u2019s personal representative, decorated by six governments; as a writer of thirteen books and contributor to six others; as a painter, with fifty-one one-man exhibitions throughout the world; patron of the arts and sciences, irrepressible traveller and, more importantly, friend-gatherer \u2026<\/p>\n<\/blockquote>\n

Fond as she was of bragging about her gifts as a friend, or even merely as a \u201cfriend-gatherer,\u201d her most enduring creation is Flair<\/em>, a beautiful, high-minded cataclysm of a magazine that incorporated \u201ccutouts, fold-outs, pop-ups, removable reproductions of artworks and a variety of paper stocks of different sizes and textures\u201d:<\/p>\n

\n

[Flair<\/em>] was simply too expensive to produce \u2026 When Flair<\/em> ceased publication, Mr. Cowles, who had financed it, estimated that it had lost $2.5 million \u2026 A spring issue featured the rose, a flower Ms. Cowles painted and extolled until her death. The issue was suffused with a rose fragrance, some four decades before scent strips became ubiquitous.<\/p>\n<\/blockquote>\n

All this comes from Cowles\u2019s New York Times<\/em> obit, which is a work of art itself: \u201cFleur Cowles, 101, Is Dead; Friend of the Elite and the Editor of a Magazine for Them<\/a>.\u201d Take a step back and you can see the splotch of animus on that headline\u2014\u201ca Magazine for Them.\u201d That\u2019s what Flair<\/em> was: their <\/em>magazine. Never yours. It was designed to appear tantalizingly out of reach. That\u2019s a commonplace these days, when every publication aspires to be \u201caspirational,\u201d but Flair<\/em>, with its peephole covers and almost farcically high production values, may have done more to further the concept than any other American magazine in history. Copies of The Best of Flair<\/em>, a 1996 compilation, sold for $250 apiece. And is it any wonder? Just look at the covers: <\/p>\n

\"fleur1\"<\/a><\/p>\n

\"flairmag\"<\/a><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\"SKMBT_C25013051410301_l\"<\/a><\/p>\n

\"31482__17785.1366774569.1280.1280\"<\/a><\/p>\n

\"1374417625FLAIR<\/a><\/p>\n

\"il_fullxfull.231291658\"<\/a><\/p>\n

Dan Piepenbring is the web editor of <\/em>The Paris Review.<\/p>\n","protected":false},"excerpt":{"rendered":"

Flair Magazine existed for only one year and twelve issues, from February 1950 to January 1951. 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