{"id":67310,"date":"2014-02-27T14:45:44","date_gmt":"2014-02-27T19:45:44","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=67310"},"modified":"2014-03-07T13:57:15","modified_gmt":"2014-03-07T18:57:15","slug":"live-long-and-prosper","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2014\/02\/27\/live-long-and-prosper\/","title":{"rendered":"Live Long and Prosper"},"content":{"rendered":"
\"saturday's<\/a>

Milton Glaser Collection Box 57 Folder 14: mechanical for Bloomingdale\u2019s advertisement, c. 1970; image via Container List.<\/p><\/div>\n

\n

Saturday is a special day for buying and doing beautiful things. A whole day stretching ahead. It\u2019s a new lifestyle. A man. A woman. Art exhibits. Antiquing. Movies. Cocktails. Shopping. \u2026 together. You\u2019re searching for a special gown. You want something different. You find it at Regalia, a fully-lined chiffon and velvet gown with matching hot pants. You know fashion. You\u2019re a member of Saturday\u2019s Generation. \u2014Schenectady Gazette<\/em> ad for Regalia Boutique, 1971<\/p>\n<\/blockquote>\n

Recently, Gothamist<\/a> featured a 1976 60 Minutes<\/em> story on said\u00a0\u201cSaturday\u2019s Generation\u201d\u2014a short-lived term for the young people who \u201cwalk and glide, trip and mince, and stride\u201d through a Bloomingdale\u2019s of a Saturday, doing and buying beautiful things and picking each other up.<\/p>\n

In the segment, Blair Sabol (of\u00a0the Village Voice<\/em>)\u00a0describes Saturday\u2019s Generation in terms that, today, may as well be a foreign language, but that seem to spell out proto-yuppie. \u201cI think of a couple, and they live on the Upper East Side, and they have chrome and glass furniture, and they\u2019ve got the brie cheese, and they\u2019re wearing the Famous Amos T-shirt, and they\u2019ve got the right patch jeans \u2026 that\u2019s a very heavy identity<\/em>.\u201d <\/p>\n

Containerlist<\/a> further elucidated the phenomenon:<\/p>\n

\n

It\u2019s 1970. You\u2019re young, you\u2019re bored in your Upper East Side apartment, you have a little money to spend. Bloomingdale\u2019s tried to capture the weekend leisure time of this trend-seeking crowd with their \u201cSaturday\u2019s Generation\u201d boutique, inviting customers to hang out in their curvy, psychedelic, over-the-top model interiors designed by Barbara D\u2019Arcy. The in-store environments featured simulated aquarium living, inspiration from Earth Houses, and a structure called \u201cThe Cave\u201d, which was wrapped entirely in white polyurethane. There was plenty of plastic, foam rubber, shag rugs, jagged greenery against soft curves, projected wall images.<\/p>\n<\/blockquote>\n

Certainly the few Saturday\u2019s Generation label garments available for sale on eBay\u2014presumably from said Bloomie\u2019s boutique\u2014appeared distinctly fashion-forward.<\/p>\n

I called my parents to see whether, as hip young New Yorkers in the seventies, they had been familiar with this designation. Had my dad, as a young man, not lived in the Village? And my mother, after all, had been a disco regular\u2014family lore has it that the last scene of Saturday Night Fever\u00a0<\/em>was filmed in her apartment after a location scout ran into her in the East Sixties.<\/p>\n

\u201cWell, Bloomingdale\u2019s was a known pick-up spot,\u201d said my dad. \u201cBut not as prominent as the Museum of Modern Art. I picked up a woman at MoMA, one of the few times I ever went.\u201d<\/p>\n

I read them description of the heavy identity that was Saturday\u2019s Generation.<\/p>\n

\u201cI guess my boyfriend Steve was part of that,\u201d my mother said. \u201cHe insisted we buy a chrome and glass coffee table. I hated it. Famous Amos was one of the first gourmet cookies; before that, we just ate Entenmann\u2019s.\u201d<\/p>\n

I was somewhat deflated. I shouldn\u2019t have been; my parents had been similarly unhelpful when asked to comment on the closing of CBGB and the singles bar scene of West Seventy-First Street. \u201cOkay,\u201d I said. \u201cBut was this a real phenomenon? Did that phrase catch on? Or was it just a marketing ploy? Did you ever hear anyone use it?\u201d<\/p>\n

\u201cI don\u2019t know,\u201d said my mother vaguely. \u201cI was just hanging out with gay men and going to Star Trek conventions. I wore my Andorian antennae to Tavern on the Green when it opened, and a woman approached me in the bathroom and asked if they were a fashion statement, or something medical.\u201d<\/p>\n

\u201cI think you\u2019re asking the wrong people,\u201d said my dad.<\/p>\n

\u201cBut if you watch the last scene of Saturday Night Fever<\/em>, you can see the coffee table,\u201d said my mom. \u201cAlthough the location scout insisted on redecorating.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Saturday is a special day for buying and doing beautiful things. A whole day stretching ahead. It\u2019s a new lifestyle. A man. A woman. Art exhibits. Antiquing. Movies. Cocktails. Shopping. \u2026 together. You\u2019re searching for a special gown. You want something different. You find it at Regalia, a fully-lined chiffon and velvet gown with matching […]<\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1580,13115],"tags":[184,3770,705,13004,13009,717,10535],"class_list":["post-67310","post","type-post","status-publish","format-standard","hentry","category-fashion-style","category-our-daily-correspondent","tag-1970s","tag-bloomingdales","tag-moma","tag-saturday-night-fever","tag-saturdays-generation","tag-star-trek","tag-the-museum-of-modern-art"],"acf":[],"yoast_head":"\nA Look at Bloomingdale\u2019s \u201cSaturday\u2019s Generation\u201d<\/title>\n<meta name=\"description\" content=\"February 27, 2014 \u2013 Saturday is a special day for buying and doing beautiful things. A whole day stretching ahead. It\u2019s a new lifestyle. A man. A woman. 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