{"id":43696,"date":"2012-12-18T10:30:15","date_gmt":"2012-12-18T15:30:15","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=43696"},"modified":"2013-02-03T02:14:15","modified_gmt":"2013-02-03T07:14:15","slug":"digital-silence","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2012\/12\/18\/digital-silence\/","title":{"rendered":"Digital Silence"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Eli Horowitz is not particularly tech savvy, but he\u2019s spent a lot of time thinking about what consumer technology can do. Until a few months ago, long after most of his friends and colleagues had bought iPhones, the former McSweeney\u2019s<\/em> editor and publisher was still taking their calls (and text messages) on a frayed LG flip-phone that was too worn down to snap closed completely; he had started to think of it as \u201cmore like a flap-phone.\u201d By the time he upgraded, however, he\u2019d already been long at work on The Silent History<\/em>, a digital, serialized novel containing stories that, with the help of GPS, can only be read at the physical locations where they are set. \u201cWe came up with the very clunky shorthand description of a serialized exploratory novel for iPhone. Which just rolls off the tongue,\u201d said Matt Derby, one of the novel\u2019s authors, on a recent weekend on the Lower East Side. \u201cIt’s not technically a book. But we do think of it as a novel, as a narrative experience that follows characters over this sort of sweeping arc, with conflict and resolution and all the stuff that any traditional novel has.\u201d<\/p>\n

The \u201cfield reports,\u201d as the novel\u2019s authors call them, are set in the same universe as the rest of The Silent History<\/em>, but not only there. While most large e-book publishers continue to argue over how to get the most profit out of basically re-creating a print book on a screen, Horowitz and his partners wanted to make something else: a novel that not only could be explored, but would encourage engagement with the physical world. \u201cOne of the tent poles of this project,\u201d Derby explained, \u201cwas to skin the real world with this fictional space\u201d and allow readers a more acute sense of stepping into the story.<\/p>\n

Along with coauthor Kevin Moffett, Horowitz and Derby came to Manhattan for a walking tour that introduced three field reports from the novel, two of which were presented for the first time. Over the past two years, Derby, Moffett, and Horowitz wrote and edited the story while designer Russell Quinn built the interface, an iPhone and iPad app. In early October they released the app, which included a first chapter and a world map annotated with field reports from five continents, with the full story to be serialized daily over the subsequent six months. Additional field reports will be released as writers and readers contribute them, with Horowitz\u2019s editing.<\/p>\n

Horowitz and Quinn, another former McSweeney\u2019s employee, helped direct that company\u2019s focus on print books, magazines, and journals that, Horowitz has explained, are also beautiful objects. Apart from Quinn, the creators of The Silent History <\/em>approach digital media not as engineers, nor are they even particularly enamored with technology\u2014Moffett, for example, bought a smartphone earlier than Horowitz but has called himself a \u201ctotal ignoramus\u201d about the code that makes their new novel work. Instead, they made The Silent History <\/em>as a way to think about what kind of object a digital book could be.<\/p>\n

To begin the tour, Horowitz, in jeans, sneakers, and a brown hooded sweatshirt, met about thirty readers and curious onlookers at the western edge of Seward Park. He introduced himself and his project and thanked everyone for showing up \u201cand doing this weird thing.\u201d Then he led the group west on Hester Street.<\/p>\n

At the corner of Ludlow, the group found designer Walter Green, who read a short field report introducing the silents, a worldwide epidemic of children born with a strange inability to process language. Tourgoers who had already downloaded The Silent History <\/em>found the location on its map and read along on their phones. Answering questions as he continued north, Horowitz had to step off the sidewalk and into the street to pass another tour group walking through two worlds connected at a single place, just outside the Tenement Museum. (\u201cThe past the and future, colliding!\u201d he exclaimed.)<\/p>\n

Outside the shuttered public bathrooms where Allen Street intersects Delancey, Derby read a field report about a future bus accident there, and the role that the one brick painted gold on the structure\u2019s southern wall plays in the story about the silents. After the final reading, a few blocks further north, was cut short by a persistent newcomer yelling news about Hamas and asking for money, Horowitz led the group to Orchard Street\u2019s Mission Chinese Food for questions and snacks.<\/p>\n

So far, it seems like the experiment has been going well, though it hasn\u2019t been without its hiccups. \u201cWe designed it to be read daily,\u201d Derby explained, but \u201cwhat we\u2019ve noticed is that the experience of reading it serialized is much different than waiting for the testimonials to queue up over time and reading them in chunks,\u201d especially for readers who are also following the book\u2019s Twitter feed, which posted the following messages one evening last month:<\/p>\n

\n

In 36 hours, Theo Greene’s murderer will be revealed.<\/em><\/p>\n

Oh wait, not everyone’s caught up yet.<\/em><\/p>\n

Sorry, forget that last tweet. But don\u2019t get left behind\u2014finish Volume One!<\/em><\/p>\n

PS Theo Greene does not actually get murdered.<\/em><\/p>\n<\/blockquote>\n

Wired<\/em> called prepublication excerpts \u201cpart book, part multiplayer game, part Google map, and entirely revolutionary.\u201d Though this last claim is likely a bit overblown\u2014the computerized novel is pretty much as old as the personal computer itself\u2014it\u2019s true that most of the attention given to The Silent History<\/em> has so far been directed at its technology rather than its story. Almost no one is asking why a book editor and a couple short-story writers might want to write a novel about silent characters at a time when novels, traditionally tools for expressing interior life, are largely cast aside for leisure time spent online. \u201cIt\u2019s understandable,\u201d Derby realizes, \u201cbecause people love to see the word e-book and all that stuff, but I hope at some point the dialogue can turn to one of these deeper questions that we were trying to tackle.\u201d<\/p>\n

Part of the reason may be that Horowitz decided not to send the full text to reviewers \u201cbecause it would just spoil it,\u201d he said with a chuckle. \u201cYou know, for TV reviews, they just send like three episodes. So I might send the whole first volume\u201d\u2014the book is spread across six\u2014\u201cbut not more than that.\u201d<\/p>\n

\u201cI think there are going to be more things like this,\u201d he continued, \u201cbut the systems right now are not making space for them. E-books are everyone competing to be a platform, to make some generic platform and control market share. It\u2019s Apple versus Amazon. So as a result, there hasn\u2019t been enough money or attention toward making these apps of new works that validate the narrative possibilities, the storytelling possibilities of these things. But the possibilities are absolutely there.\u201d In less than two months, The Silent History <\/em>has been downloaded twenty-five thousand times, and fifteen hundred readers have requested the guidelines for writing and submitting new field reports.<\/p>\n

But, Horowitz concluded, he\u2019d like to see the big publishers get into the game. \u201cPublishers are a lot better able to do this than we are. As publishers become \u2018obsolete,\u2019\u201d he said, making air quotes with his fingers, \u201cbecause they\u2019re not printing anymore, they\u2019re not distributing anymore\u2014or, less and less because of e-books, and they already aren\u2019t editing or designing that much, maybe. This is the project that actually needed someone who could pull together a team of people with different skills\u2014editors and designers and technologists and writers and also have some money up front. That\u2019s a way for a publisher to find real new value and relevance.\u201d Instead, most of the experimentation takes place at start-ups and smaller companies. Horowitz and his partners were able to string together the kind of project they wanted, \u201cbut only,\u201d he admitted, \u201cbecause we were crazy.\u201d<\/p>\n

As the big publishing companies continue to shrink and consolidate, how should they think about their future? \u201cHere\u2019s a rising market that I can corner,\u201d Horowitz proposed. \u201cAnd here\u2019s a thing that needs me. If someone\u2019s just doing an e-book, do they need a publisher? That\u2019s a valid thing to wonder. So this seems like a path to relevance, an opportunity to really make themselves necessary. I hope that happens a lot.\u201d<\/p>\n

Alex Carp is an editor of the McSweeney\u2019s Voice of Witness book series.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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Until a few months ago, long after most of his friends and colleagues had bought iPhones, the former McSweeney\u2019s editor and publisher was still taking their calls (and text messages) on a frayed LG […]<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[419],"tags":[17,9512,9514,2784,54,9513,9515,9516],"class_list":["post-43696","post","type-post","status-publish","format-standard","hentry","category-arts-culture","tag-books","tag-eli-horowitz","tag-kevin-moffett","tag-mcsweeneys","tag-television","tag-the-silent-history","tag-theo-greene","tag-walter-green"],"acf":[],"yoast_head":"\nDigital Silence by Alex Carp<\/title>\n<meta name=\"description\" content=\"December 18, 2012 \u2013 Eli Horowitz is not particularly tech savvy, but he\u2019s spent a lot of time thinking about what consumer technology can do. 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