{"id":107086,"date":"2017-01-26T09:06:45","date_gmt":"2017-01-26T14:06:45","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=107086"},"modified":"2017-01-26T10:34:08","modified_gmt":"2017-01-26T15:34:08","slug":"mr-coffee-mansplains-and-other-news","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/","title":{"rendered":"Mr. Coffee Mansplains, and Other News"},"content":{"rendered":"<div id=\"attachment_107088\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-107088\" class=\"wp-image-107088\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee.jpg\" width=\"1000\" height=\"571\" srcset=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee.jpg 1085w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee-300x171.jpg 300w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee-768x438.jpg 768w, https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee-1024x584.jpg 1024w\" sizes=\"auto, (min-width: 62.5em) 67vw, 100vw\" \/><\/a><p id=\"caption-attachment-107088\" class=\"wp-caption-text\">\u201cThis is how a man makes coffee &#8230; \u201d<\/p><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>The churlish \u201calternative facts\u201d coming out of the Oval Office have led to an uptick in sales of <em>1984<\/em>, which remains America\u2019s go-to dystopian fiction: whenever our liberties are trampled on, someone\u2019s reaching for the Orwell. Yes, Orwell, Orwell, he\u2019s our man, if he can\u2019t articulate the all-consuming dread of the totalitarian surveillance state, no one can! But Josephine Livingstone argues that there are better metaphors for our times: \u201c<a href=\"https:\/\/newrepublic.com\/article\/140129\/nineteen-eighty-four-book\" target=\"_blank\">When we suspect that we are living in a dystopia characterized by clumsy propaganda, it\u2019s the book we buy from Amazon.com \u2026 But<\/a> <a href=\"https:\/\/newrepublic.com\/article\/140129\/nineteen-eighty-four-book\">there is no Amazon.com in\u00a0<em>Nineteen Eighty-Four<\/em>, because it is not a novel about globalized capital<\/a>. Not even slightly!\u00a0<em>Nineteen Eighty-Four\u00a0<\/em>does not pastiche a world ravaged by capitalism and ruled by celebrities\u2014the kind of world that could lead to the election of someone like Trump. Instead, it depicts suffering inflicted by state control masquerading as socialism.\u201d Better, Livingstone says, to pick up some Kafka, which is right on the money: \u201cIn\u00a0<em>The Trial<\/em>, Josef K. wakes up on his thirtieth birthday and is arrested. He cannot really conceive of what is happening: \u2018K. was living in a free country, after all, everywhere was at peace, all laws were decent and were upheld, who was it who dared accost him in his own home?\u2019 \u201d<\/li>\n<\/ul>\n<ul>\n<li>But did you ever wonder about what the <em>other <\/em>side of the Iron Curtain was reading? Before we were oohing and ahhing over Orwell, the Soviet Union was gaga for Ethel Voynich\u2019s <em>The Gadfly<\/em>, an 1897 novel about \u201crevolutionary zeal, religious devotion, clerical betrayal and romantic love.\u201d Benjamin Ramm writes, \u201c<a href=\"http:\/\/www.bbc.com\/culture\/story\/20170119-the-irish-novel-that-seduced-the-ussr\" target=\"_blank\">It was in the newly created Communist states of the Soviet Union and China that the book found its most dedicated readership<\/a>. Arthur, the embodiment of a Romantic tragic hero, was repeatedly voted Russia\u2019s most popular literary figure, and cosmonauts Yuri Gagarin and Valentina Tereshkova, the first man and woman in space, credited its influence.\u201d<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li>I\u2019ve spent hours, one bleary-eyed morning after the next, wondering where Mr. Coffee got its name. I just stand there as the coffee brews, thinking, Why Coffee? The answer is just what you\u2019d expect: sexism. Mr. Coffee\u2019s debut in 1972 was part of a dismissive campaign to rescue coffee from the hands of supposedly incompetent women. Erin Blakemore explains, \u201c<a href=\"https:\/\/daily.jstor.org\/how-mr-coffee-made-coffee-manly\/\" target=\"_blank\">At the time, women were households\u2019 primary coffee makers<\/a> \u2026 Coffee ads portrayed coffee-induced domestic abuse and threatened women who made bad coffee with social ostracism and relationship problems. This cultural pressure cooker presented the perfect opportunity for Mr. Coffee \u2026 Mr. Coffee included something unexpected in its marketing: men. Not only was it given a masculine name, writes [Rebecca] Shrum, but its marketing suggested that it would produce a man\u2019s preferred brew. The company hired Joe DiMaggio to give his masculine endorsement to the product\u2014adding an additional layer of masculine advice to a product that purported to teach women how to make a better brew.\u201d<\/li>\n<\/ul>\n<ul>\n<li>If you\u2019re in search of a model for your utopia\u2014that dreamy society you\u2019re building in your basement or whatever\u2014you might be tempted to turn to <em>Robinson Crusoe<\/em>, Daniel Defoe\u2019s novel of desert-island living, where self-sufficiency rules the day and loneliness becomes pleasant solitude. But make sure you read the sequel, J. H. Pearl advises: \u201c<a href=\"http:\/\/publicdomainreview.org\/2017\/01\/25\/defoe-and-the-distance-to-utopia\/\" target=\"_blank\">What satisfies Crusoe most is the stable rhythm of life on the island, its meditative peacefulness, its safety from the vicissitudes of life everywhere else. The distance to utopia\u2014or rather its distance from the rest of the world\u2014turns out to be the defining characteristic<\/a>. But the idyll can\u2019t last, not in the Caribbean, where native islanders plied the waters in longboats \u2026 Crusoe becomes a governor ruling English, Spanish, and indigenous subjects, and throughout much of the sequel,\u00a0<em>The Farther Adventures of Robinson Crusoe<\/em>, published later in 1719, they\u2019re almost always fighting\u2014against either each other or marauding tribes from nearby islands. Finally, the smoke clears, and the island, once a sanctuary, is left a corpse-strewn battlefield.\u201d<\/li>\n<\/ul>\n<ul>\n<li>Christo has mounted what\u2019s arguably the art world\u2019s most prominent protest of Trump yet, withdrawing a fifty-million-dollar plan to create a massive public artwork in Colorado: \u201c \u2018<a href=\"https:\/\/www.nytimes.com\/2017\/01\/25\/arts\/design\/christo-protest-donald-trump-colorado-artwork.html?smid=tw-share&amp;mtrref=undefined&amp;_r=0\" target=\"_blank\">I came from a Communist country<\/a>,\u2019 said Christo, eighty-one, who was born Christo Vladimirov Javacheff in Bulgaria and moved to New York with Jeanne-Claude in 1964, becoming an American citizen in 1973. \u2018I use my own money and my own work and my own plans because I like to be totally free. And here now, the federal government is our landlord. They own the land. I can\u2019t do a project that benefits this landlord.\u2019 \u201d<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s roundup: Mr. Coffee&#8217;s sexism, why 1984 isn&#8217;t the best book for the Trump era, Daniel Defoe&#8217;s false utopia, and more\u2026<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2512],"tags":[9807,26938,35,10506,26943,3776,18073,26940,5410,4840,14988,26942,4617,4218,26941,26939],"class_list":["post-107086","post","type-post","status-publish","format-standard","hentry","category-on-the-shelf","tag-9807","tag-alternative-facts","tag-art","tag-christo","tag-coffeemakers","tag-daniel-defoe","tag-dystopia","tag-ethel-voynich","tag-franz-kafka","tag-george-orwell","tag-misogyny","tag-mr-coffee","tag-protest","tag-robinson-crusoe","tag-the-gadfly","tag-the-trial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why\u2019s It Called \u201cMr. Coffee\u201d? To Mansplain, of Course!<\/title>\n<meta name=\"description\" content=\"In today\u2019s arts and culture news roundup: Mr. Coffee&#039;s sexism, why 1984 isn&#039;t the best book for the Trump era, and more\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Coffee Mansplains, and Other News by Dan Piepenbring\" \/>\n<meta property=\"og:description\" content=\"January 26, 2017 \u2013 In today\u2019s roundup: Mr. Coffee&#039;s sexism, why 1984 isn&#039;t the best book for the Trump era, Daniel Defoe&#039;s false utopia, and more\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/\" \/>\n<meta property=\"og:site_name\" content=\"The Paris Review\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisreview\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-26T14:06:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-26T15:34:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1085\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Piepenbring\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@parisreview\" \/>\n<meta name=\"twitter:site\" content=\"@parisreview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Piepenbring\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/\"},\"author\":{\"name\":\"Dan Piepenbring\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/#\/schema\/person\/6b16ca558fc538230f135c3220dfd3c8\"},\"headline\":\"Mr. Coffee Mansplains, and Other News\",\"datePublished\":\"2017-01-26T14:06:45+00:00\",\"dateModified\":\"2017-01-26T15:34:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2017\/01\/mrcoffee.jpg\",\"keywords\":[\"1984\",\"alternative facts\",\"art\",\"Christo\",\"coffeemakers\",\"Daniel Defoe\",\"dystopia\",\"Ethel Voynich\",\"Franz Kafka\",\"George Orwell\",\"misogyny\",\"Mr. Coffee\",\"protest\",\"Robinson Crusoe\",\"the Gadfly\",\"The Trial\"],\"articleSection\":[\"On the Shelf\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/\",\"url\":\"https:\/\/www.theparisreview.org\/blog\/2017\/01\/26\/mr-coffee-mansplains-and-other-news\/\",\"name\":\"Why\u2019s It Called \u201cMr. Coffee\u201d? 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