{"id":106236,"date":"2016-12-30T10:30:43","date_gmt":"2016-12-30T15:30:43","guid":{"rendered":"https:\/\/www.theparisreview.org\/blog\/?p=106236"},"modified":"2016-12-27T11:18:05","modified_gmt":"2016-12-27T16:18:05","slug":"radical-flaneuserie-2","status":"publish","type":"post","link":"https:\/\/www.theparisreview.org\/blog\/2016\/12\/30\/radical-flaneuserie-2\/","title":{"rendered":"Radical Fl\u00e2neuserie"},"content":{"rendered":"<p><em>We\u2019re away until January 3, but we\u2019re reposting some of our favorite pieces from 2016. Enjoy your holiday!<\/em><\/p>\n<div id=\"attachment_101927\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/08\/flaneuse.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-101927\" class=\"wp-image-101927\" src=\"https:\/\/www.theparisreview.org\/blog\/wp-content\/uploads\/2016\/08\/flaneuse-1024x868.jpg\" alt=\"John Singer Sargent, A Street in Venice, oil on canvas.\" width=\"600\" height=\"509\" \/><\/a><p id=\"caption-attachment-101927\" class=\"wp-caption-text\">John Singer Sargent, <em>A Street in Venice<\/em>, oil on canvas.<\/p><\/div>\n<p><em>Reimagining\u00a0the aimlessly wandering woman.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>I.<\/p>\n<p>I started noticing the ads in the magazines I read. Here is a woman in an asymmetrical black swimsuit, a semitransparent palm tree superimposed on her head, a pink pole behind her. Here is a woman lying down, miraculously balanced on some kind of balustrade, in a white button-down, khaki skirt, and sandals, the same dynamic play of light and palm trees and buildings around her. In the top-right corner, the words <em>Dans l\u2019oeil du fl\u00e2neur<\/em>\u2014\u201cin the eye of the fl\u00e2neur\u201d\u2014and beneath, the Herm\u00e8s logo. The fl\u00e2neur though whose \u201ceye\u201d we\u2019re seeing seems to live in Miami. Not a well-known walking city, but why not\u2014surely fl\u00e2nerie needn\u2019t be confined to melancholic European capitals.<\/p>\n<p>The theme was set by Herm\u00e8s\u2019s artistic director, Pierre-Alexis Dumas. While the media coverage of the campaign and the traveling exhibition that complemented it breathlessly adopted the term, Dumas gave a pretty illuminated definition of it. Fl\u00e2nerie, he explained, is not about \u201cbeing idle\u201d or \u201cdoing nothing.\u201d It\u2019s an \u201cattitude of curiosity \u2026 about exploring everything.\u201d It flourished in the nineteenth century, he continued, as a form of resistance to industrialization and the rationalization of everyday life, and \u201cthe roots of the spirit of Herm\u00e8s are in nineteenth-century Fl\u00e2nerie.\u201d This is pretty radical rhetoric for the director of a luxury-goods company with a \u20ac4.1 million yearly revenue. Looking at the ads, as well as the merchandise\u2014including an eight-speed bicycle called \u201cThe Fl\u00e2neur\u201d that retailed for $11.3k\u2014it seems someone at Herm\u00e8s didn\u2019t share, or understand, Dumas\u2019s vision.<\/p>\n<p><a href=\"https:\/\/www.theparisreview.org\/blog\/2016\/08\/25\/radical-flaneuserie\/\">Read More &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reimagining the aimlessly wandering woman.<\/p>\n","protected":false},"author":1044,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26379],"tags":[24163,14238,17827,24150,5931,19842,24162,24154,538,6563,24151,24155,111,24149,19863,1204,24159,24156,16472,269,22160,24161,24157,24158,24160,6664,11768,2629,24153,24152,36],"class_list":["post-106236","post","type-post","status-publish","format-standard","hentry","category-best-of-2016","tag-ads","tag-advertisements","tag-alexandre-dumas","tag-anne-boyer","tag-cities","tag-commercialism","tag-dans-loeil-du-flaneur","tag-doing-nothing","tag-fashion","tag-flaneur","tag-flaneuse","tag-flaneuserie","tag-freedom","tag-garments-against-women","tag-hermes","tag-honore-de-balzac","tag-lauren-elkin","tag-looking","tag-luxury","tag-magazines","tag-martha-gellhorn","tag-pierre-alexis-dumas","tag-radical-idea","tag-radicalism","tag-seine","tag-shopping","tag-voyeurism","tag-walking","tag-walking-in-cities","tag-walking-woman","tag-women"],"acf":[],"yoast_head":"<!-- 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