Who gets to name an author’s book?
When I was readying my first novel for publication, it struck me that writers have far more control over what’s in their books than what’s on them—the cover art, blurbs, jacket copy, but especially the title, where the author’s concerns overlap with marketing ones. Deciding on a name for your life’s work is hard enough; the prospect of changing it at the eleventh hour is like naming your newborn, then hearing the obstetrician say, But wouldn’t Sandra look amazing on the certificate? It took a nine-month war of attrition to secure the original title of my book, Private Citizens.
The history of writers fighting for their book titles is extensive and bloody; so powerful is the publisher’s veto that not even Toni Morrison, fresh off her Nobel win, got to keep her preferred title for Paradise, which was War. (For her most recent book, God Help the Child, she favored The Wrath of Children.) Who knows why George Orwell’s editor thought Nineteen Eighty-Four was more commercially viable than The Last Man in Europe, or why the industry’s gerund fetish turned Helen Simpson’s Hey Yeah Right Get a Life into the insipid Getting a Life? Read More