We were gathered in the publisher’s corner office just off Park Avenue on a snowy afternoon in February, looking at the intriguing series of ads that had been coming in over the past few months. Professionally photographed, seductively styled, they showed a shiny steel apparatus encircled with golden buds of weed damp with the resins prized by discriminating potheads.
“The question is,” said Thomas King Forcade, founder and head of the publishing empire he’d built under the Trans-High Corporation banner, “what the fuck is it?”
“Shit to Gold!” declared the ads appearing in the magazine where I was employed, all full-page buys. “Paid in cash,” said the sales director of High Times, the monthly publication dedicated to the ways and means of marijuana. I was on the masthead as a contributing writer on diverse topics, mostly of a cultural nature, on a career trajectory common to New York writers who toil in diverse editorial fields. Penning pieces for anyone who paid, from garish girlie mags to in-flight journals and the glossier monthlies, my expectation was to be sitting behind the publisher’s desk one day in a similar corner office with a Park Avenue view.
Leaning back in his chair and torching an overstuffed reefer with a switchblade that doubled as a lighter, Forcade said, “More importantly, you dig—” taking a long drag and holding the smoke for a pensive moment before expelling the finished thought in a low tight voice—“does it really work?”
The device in the advertisement was called the Pot-A-Lyzer. Selling for $299.99 from a PO box in Huntington Beach, California, the Pot-A-Lyzer promised to transform ordinary marijuana of the lowest grade into super-weed equal to the headiest strains known to cannabis connoisseurs. Mexican ditch weed, for example, could be imbued with the psychoactive punch of Maui Wowee, Thai Stick, or Colombian Gold. Ergo, shit to gold. Read More