I have always loved shopping: in real life, online, even from a plane thirty-thousand feet above the earth, courtesy of SkyMall. I buy clothes, handbags, makeup, perfume, kitchen items—nothing that any other woman would find strange. But if you click the history tab on my computer, you’ll now see long lists of military tactical gear heading my way via UPS and Amazon Prime.
With the jaw-dropping exploits of the Special Operation Forces (Navy SEALs, Army Rangers, American Snipers, and Lone Survivors) brought to our attention by movies, books, and video games, a new breed of groupies has made its presence (and buying power) known. You no longer need to join the armed forces to look the part.
I have a friend named Mike Ritland who is a former Navy SEAL. Last month, during a visit to Texas, I tagged along as he made a call to ITS Tactical near Dallas. ITS stands for “Imminent Threat Solutions” and is a very successful online business. This might have been a classic “thanks, but I’ll wait in the car” moment for me. I assumed ITS was not up on designer hair-care products or sexy bras, little did I know I was walking into my newest obsession. Read More