When I was twelve and visiting my grandparents in California, we made weekly stops at the Naval Postgraduate School Thrift Shop, where the proprietress suggested that I enter a competition—she wanted me to submit my own concept for the theme of the next summer’s Monterey County Fair.
The fair was a highlight of our annual summer visits: the rides, the crop shows, the 4-H cake booth—all of it seemed magical to those of us from fair-deprived regions of the country. Raised on a steady diet of 1950s kids books, I fiercely envied the challenging but rewarding existences of those 4-H kids. I knew I could never raise my own livestock (let alone have the character to auction it), or work the cake booth, or display my crafts in the dedicated exhibition buildings. My talents, such as they were, lay in other directions. But each year, the posters and exhibits were organized around a central theme, and someone had to come up with that.
I dashed off page after page of increasingly hackish ideas. In the end, I submitted about twelve, in the spirit of playing the odds. And, come February, back in New York, I received a fat envelope from the Monterey County Chamber of Commerce: my concept of “Ribbons, Lambs, and Raspberry Jam” would be the theme of the summer’s fair. (Except that in deference to the region’s booming strawberry industry, the flavor of the jam would be altered accordingly.) It was the most exciting moment of my life. It was considerably more exciting than receiving similar envelopes from colleges six years later. For one thing, there were way more perks involved: in exchange for this top-notch ad work, I received a check for twenty-five dollars, a free family-pass to the fair, and a gift certificate to an establishment called Grandma’s Kitchen. Read More