As you ramble on through life, brother,
Whatever be your goal,
Keep your eye upon the doughnut,
And not upon the hole.
This “Optimist’s Creed” could be read from the thirties through the seventies on every box of Mayflower Donuts, and on the walls of its stores. It was, says the New York Times, “the personal motto of the founder, Adolph Levitt.” But its true author has been lost to the mists of time: Levitt’s granddaughter told the Times that he’d seen the doggerel framed in a dime store and made it his personal credo. Presumably someone working at a greeting-card company tossed it off one day; we can only imagine said copywriter’s impotent rage when the Mayflower chain took off and the slogan appeared everywhere. Read More