On Songbook, Alec Soth’s new photobook.
If you follow the gaze of every shopper pictured in Alec Soth’s photograph of a crowded Walmart in North Dakota, you end up nowhere. The scene of big-box-store mayhem would have you think it’s Black Friday or Super Bowl Sunday morning or the peak of the shelf-clearing shopping spree that is sure to precede doomsday. But in Williston, the city at the center of the oil boom that has afforded North Dakota the lowest unemployment rate in the country, this was just commerce as usual. It was a national story a few years ago: word spread fast that some incarnation of the American Dream was up for grabs in North Dakota, and scores of men and women from all over the U.S. loaded up the family van and set course for the Peace Garden State.
With this mind, it can be tempting to read Soth’s photograph—the empty shopping carts, the sweatpants in public, the claustrophobia-inducing crowd—as acutely tragic. The journey to a new and better life ends here? There are consumer traffic jams in the promised land? The streets aren’t paved with gold but with some sort of linoleum-vinyl composite? Read More