How the book designers of the fifties and sixties tackled alien invasions.
It’s impossible to know what sort of cover design will make a book fly off the shelves. Through timidity, this often leads to a certain monotony in covers, especially when they’re genre specific—“If it worked before, it’ll have to work again, eventually.” At times the uniformity is comical: it’s hard for book people of a certain age not to remember, say, the gothic romance subgenre without bringing to mind the same cover that was on every one by the end of the sixties—a woman, at night, dashing (often in a white nightgown) from a darkened mansion in sinister woods. Familiarity bred contentment; every reader knew what to expect when they saw the lady running.
Flying saucers as a phrase entered the modern English vocabulary at the end of June 1947, immediately after the initial sightings by Kenneth Arnold in Washington State—which, as it happened, turned out to be the first of thousands of such sightings. The subject was becoming more popular by the week, and publishing houses such as Henry Holt, Fawcett, and Citadel were quick to recognize the need for books on it. But what kind of a cover should go on a book about flying saucers? At the outset, there was no consensus as to what the saucers even actually looked like: they were described as blinking lights, purple blobs, flying wings, boomerangs, shiny metal balls, floating kerosene lamps, pie plates, hubcaps from an old Terraplane; in photos, during the first ten years, the most popular model resembled either the top of a chicken incubator, or part of the casing of a 1937 Electrolux vacuum cleaner. Read More