On Marcel Duchamp, Mad Libs, and conceptual writing online.
As Marcel Duchamp had it, an artist is nothing without an audience. No work of art—no balloon dog, no poem mentioning cold-water flats, no four-minute-and-thirty-three-second performance by silent musicians—is a great work until posterity says so. In a 1964 interview between The New Yorker’s Calvin Tomkins and Duchamp, the latter remarked, “The artist produces nothing until the onlooker has said, ‘You have produced something marvelous.’ The onlooker has the last word in it.”
This is also a tidy summary of Duchamp’s short lecture “The Creative Act,” given in Houston in 1957, in which he calls the artist a “mediumistic being,” one whose “decisions in the artistic execution of the work … cannot be translated into a self-analysis.” Analysis is the work of the spectator, who “brings the work in contact with the external world.” Posterity decides if an artist’s works are deserving enough of an extended solo show at the Whitney, or should be reprinted in every iteration of the Norton Anthology until the end of time. The “creative act” is a transaction between artist and onlooker, and in it, again, the onlooker has the last word.
This is literally true in Joe Milutis’s new conceptual project Marcel Duchamp’s The [Creative] Act, released last month via Gauss PDF. Milutis’s text is a free fourteen-page PDF file that takes Duchamp’s 1957 lecture and turns it into a sort-of Dadaist Mad Libs: Read More