Posts Tagged ‘Thomas King Forcade’
June 26, 2013 | by Rex Weiner
We were gathered in the publisher’s corner office just off Park Avenue on a snowy afternoon in February, looking at the intriguing series of ads that had been coming in over the past few months. Professionally photographed, seductively styled, they showed a shiny steel apparatus encircled with golden buds of weed damp with the resins prized by discriminating potheads.
“The question is,” said Thomas King Forcade, founder and head of the publishing empire he’d built under the Trans-High Corporation banner, “what the fuck is it?”
“Shit to Gold!” declared the ads appearing in the magazine where I was employed, all full-page buys. “Paid in cash,” said the sales director of High Times, the monthly publication dedicated to the ways and means of marijuana. I was on the masthead as a contributing writer on diverse topics, mostly of a cultural nature, on a career trajectory common to New York writers who toil in diverse editorial fields. Penning pieces for anyone who paid, from garish girlie mags to in-flight journals and the glossier monthlies, my expectation was to be sitting behind the publisher’s desk one day in a similar corner office with a Park Avenue view.
Leaning back in his chair and torching an overstuffed reefer with a switchblade that doubled as a lighter, Forcade said, “More importantly, you dig—” taking a long drag and holding the smoke for a pensive moment before expelling the finished thought in a low tight voice—“does it really work?”
The device in the advertisement was called the Pot-A-Lyzer. Selling for $299.99 from a PO box in Huntington Beach, California, the Pot-A-Lyzer promised to transform ordinary marijuana of the lowest grade into super-weed equal to the headiest strains known to cannabis connoisseurs. Mexican ditch weed, for example, could be imbued with the psychoactive punch of Maui Wowee, Thai Stick, or Colombian Gold. Ergo, shit to gold. Read More »
December 31, 2012 | by Rex Weiner
On a brisk December day in 1972, the SS Statendam left New York Harbor with an extraordinary passenger list. Theoretical physicists, science fiction writers, a handful of paying passengers, a reporter from the New York Times, media personalities, and a couple of distinguished literary figures, including Norman Mailer. All were aboard for the ship’s destination, Cape Canaveral, to observe Apollo 17, the last manned rocket launch to the moon.
As the skyline receded in the distance, two individuals in black leather jackets and boots tried discreetly to mingle with the other passengers on deck. Eschewing the one thousand dollar passage and without the freebies extended to celebrity guests and credited media, they had simply strolled on board at the last minute. Once the ship cast off they became—in the legal parlance of the sea—stowaways. Stowaways with a mission to rescue Norman Mailer from the clutches of a diabolical cabal of elite space imperialists.
Advance media hype surrounding the Voyage Beyond Apollo, as it was billed, promised stellar seminars, expert panel discussions, and learned presentations by marquee names, including former astronaut Capt. Edgar Mitchell, top NASA rocketeer Wernher von Braun, sci-fi hero Arthur C. Clarke, and Mailer, whose 1970 book, Of a Fire on the Moon, qualified him as an expert on space travel. Read More »