Posts Tagged ‘Superman’
July 23, 2013 | by B. Alexandra Szerlip
Very often you have to be a lone nut to come up with a really original idea.… People are very insular … even [in] a great city like New York … people are like fish swimming around in aquariums and all they know is the water in the aquarium.
—Francis Ford Coppola
In the summer of 1938, when the first issue of Action Comics introduced the world to Superman, its cover featured the Man of Steel lifting a steel-framed Chrysler Airﬂow, “the first sincere and authentic streamlined car,”1 above his head. It was the 1937 model, down to its rounded, beetle-brow hood and tapered rear, its grooved speed lines and triangular back “opera” window, its whitewall tires and condensed, newly horizontal grille. The following year, when Universal Pictures decided to make a film version of the popular radio serial The Green Hornet, the screenplay called for the hero to drive a car with “ultramodern lines,” something that looked fast. (“That thing travels faster than the bullets I send after it,” notes a patrol officer during a chase scene.) But by then, the Airﬂow—a vehicle vastly superior in speed, safety, and comfort to anything on America’s roads—had been so maligned in the public’s imagination, thanks in part to a competitor’s expensive smear campaign, that, decades later, it would still be spoken of as the greatest failure in automotive history. Instead, Universal chose a 1937 Ford Lincoln Zephyr. The name was meant to evoke the Burlington Zephyr, a 1934 streamlined train (featured in the 1935 film The Silver Streak). When The Green Hornet returned as a TV series in 1966, the Black Beauty returned as a Chrysler Imperial, modified to fire rockets as the 200-mph Black Beauty, the Green Hornet’s signature transport, its speedster “look” augmented with stylized lightning bolts painted on the fender skirts and a “Flight of the Bumblebee” soundtrack.
Chrysler’s 1929 coupe had been inspired, claimed company ad men, by “the canons of ancient classic art … authentic forms of beauty which have come down the centuries unsurpassed and unchallenged,” its radiator with cowl molding suggested the repetition motif in a Parthenon frieze, its front elevation replicated the Egyptian lotus leaf pattern. “This patient pursuit of beauty will doubtless prove a revelation to those who have probably accepted Chrysler symmetry and charm as fortunate but more or less accidental.” The following year, the new models were said to be “as distinctive and charming” as the Parisian couture of Paquin and Worth. But the focus soon shifted from ancient history and European aesthetics to what was taking shape in the New World’s own backyard. Walter P. Chrysler was a self-made man who understood the importance of tenacity and vision. In 1905, he had borrowed a considerable amount of money to buy a car that caught his eye for the sole purpose of dismantling it to see how it worked. A few years later, he was General Motors’s first vice president, and not long after that, he quit to start a rival company that was now riding high. In 1933, despite a debilitating economy—wages nationwide had dropped sixty percent, more than twelve million Americans were unemployed, and business as a whole was running at a net loss exceeding five billion dollars—Chrysler turned a considerable profit, the only company to produce more cars that year than it had in its Parthenon-Egyptian Lotus phase, just prior to the crash. Read More »
February 15, 2013 | by Sadie Stein