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Posts Tagged ‘Saturday’s Generation’

Live Long and Prosper

February 27, 2014 | by

saturday's generation

Milton Glaser Collection Box 57 Folder 14: mechanical for Bloomingdale’s advertisement, c. 1970; image via Container List.

Saturday is a special day for buying and doing beautiful things. A whole day stretching ahead. It’s a new lifestyle. A man. A woman. Art exhibits. Antiquing. Movies. Cocktails. Shopping. … together. You’re searching for a special gown. You want something different. You find it at Regalia, a fully-lined chiffon and velvet gown with matching hot pants. You know fashion. You’re a member of Saturday’s Generation. —Schenectady Gazette ad for Regalia Boutique, 1971

Recently, Gothamist featured a 1976 60 Minutes story on said “Saturday’s Generation”—a short-lived term for the young people who “walk and glide, trip and mince, and stride” through a Bloomingdale’s of a Saturday, doing and buying beautiful things and picking each other up.

In the segment, Blair Sabol (of the Village Voice) describes Saturday’s Generation in terms that, today, may as well be a foreign language, but that seem to spell out proto-yuppie. “I think of a couple, and they live on the Upper East Side, and they have chrome and glass furniture, and they’ve got the brie cheese, and they’re wearing the Famous Amos T-shirt, and they’ve got the right patch jeans … that’s a very heavy identity.” Read More »

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