Posts Tagged ‘readership’
June 30, 2015 | by Jesse Browner
A sentence goes viral—why?
I recently discovered that a sentence of mine, written many years ago in a book that had enjoyed some critical praise but disappointing sales, had gone viral.
I suppose I google myself about as often as any writer does, and I hope not more often, but on the occasion of my discovery I was doing so at someone else’s behest: in preparation for a new book, my publishing house had asked me to compile a portfolio of reviews of my previous books. As I scrolled through the search results, hunting for newspaper and magazine URLs, I became aware that I was seeing the same words and sentence fragments over and over again in the highlights at the top of each hit. “Eating…” “…communion…” “ …hospitality in general…” The combination sounded vaguely familiar. I finally tracked down the full quote at Goodreads.
The book, The Duchess Who Wouldn’t Sit Down, from 2003, is an anecdotal history of hospitality in Western civilization, in reverse chronological order from Nazi Germany to Homeric Greece. The sentence, hidden deep within the body of the book and in no way positioned to draw attention to itself, reads as follows:
Eating, and hospitality in general, is a communion, and any meal worth attending by yourself is improved by the multiples of those with whom it is shared.
August 26, 2014 | by Joseph Luzzi
Why do some classics continue to fascinate while others gather dust?
Even in our era of blurb inflation, it’s hard to top Giuseppe Verdi’s claim that Alessandro Manzoni’s novel The Betrothed (1827) was “a gift to humanity.” Verdi was hardly alone in praising the author, who ranks second only to Dante in Italian literary history. Manzoni’s contemporaries Goethe and Stendhal celebrated his genius, while the critic Georg Lukács said that The Betrothed was a universal portrait of Italy so complete that it exhausted the genre of the historical novel. In Italy, such is the ubiquity of Manzoni’s novel that Umberto Eco claimed “almost all Italians hate it because they were forced to read it in school.” Manzoni was named senator in 1860 by the Italian government; in his greatest honor, Verdi dedicated his Requiem to him on the one-year anniversary of his death.
So why do few outside of Italy care about Manzoni—or, even more tellingly, why do they care much more about other books, written around the same time as The Betrothed and devoted to themes similar to its own? By comparison, one of the best-selling Italian books of all time is Carlo Collodi’s The Adventures of Pinocchio (1881), the story of a mischievous puppet who dreams of becoming a boy. The scholar Suzanne Stewart-Steinberg has shown that Pinocchio, in his struggle to assert his individuality against the controlling wishes of the outside world, represented the archetypal Italian child in the newly formed nation: the book first appeared twenty years after unification. Similarly, Manzoni’s Betrothed gives us two typical Italian peasants, Renzo and Lucia, who struggle to marry and build a life together amid class inequality, foreign occupation, and church domination.
But here the similarities end: Manzoni’s novel promotes a Christian faith whose adherents are rewarded for submitting to God’s providential wisdom. Collodi’s story, beyond exploring the plight of Italians in their newborn nation, describes how children learn to make their way in an adult society, with all its strictures and codes of behavior. Manzoni’s legacy in Italy is so strong that his book will always be read there. But outside of Italy, those same readers curious about Collodi’s star-crossed puppet are likely never to give Manzoni’s thoroughly Christian universe a second thought. Read More »