I dreamt last night of the three weird sisters:
To you they have show’d some truth. —Macbeth
In the Austin airport, there is an ad for a major national bank. “You keep it weird,” it says. “We’ll keep your rates low.” (Okay, so I’m paraphrasing that second part—I stopped paying attention.) It refers, of course, to the famous Keep Austin Weird campaign launched in the early aughts by the Austin Independent Business Alliance. The movement was designed to promote small businesses and maintain the place’s idiosyncratic character, and was later adopted by cities around the country in the face of corporate encroachment.
You see Keep Austin Weird merch everywhere in the city, on mugs and tees and coffee carriers, all of it looking as un-weird as possible. But this bank ad was next-level. It was, as magazine people might say, almost too on-the-nose. Read More