Posts Tagged ‘guerilla marketing’
August 15, 2011 | by Chris Flynn
Most dust jackets list only literary accomplishments, but I’ve always been a fan of offbeat author bios. So I asked some of my favorite writers to describe their early jobs.
Jessica Anthony: I was a singing-telegram cowgirl in upstate New York in the early nineties. I wore the dress, boots, hat, and fringe. I went to various places of business and sang, “I’m just a girl who can’t say no” from Oklahoma! to human beings who desperately had no interest in it.
Jonathan Lethem: I once had a job as the assistant of a family friend, a very talented artist and theatrical designer who had, in the parlance of the time, “gone mad.” My tasks included helping him move a discarded chrome car bumper from the street to his tiny Upper West Side studio-apartment bedroom; helping him weld the bumper to a sculpture that also included sardine tins still covered in oil and shreds of fish; and walking his poodle to the liquor store to buy him bottles of gin. But there were problems: the unfortunate, confused dog had a giant clot of bright red paint covering approximately a third of its white curls, so that it appeared to have been attacked by an ax murderer. Also, I was only thirteen. Even in 1977, a liquor store on the Upper West Side wouldn’t sell a tall bottle of gin to a teenager leashed to a zombie poodle.
Adam Levin: I used to hand out Winston cigarettes at bars for a Chicago “guerrilla marketing” firm. I was required to carry around a duffel full of cigarette cartons. We had some discretion over how many packs to give out to each person—usually between one and four. I also carried a box in which an old digital camera was mounted. If you wanted free cigarettes, you had to let me photograph your driver’s license, and you’d nearly always let me, because you were drunk, which is why I picked you to begin with. So maybe it was more like I used to collect personal information at bars in Chicago for a “guerrilla marketing” firm employed by Winston.
Peter Carey: Never, in all my life, have I been employed in a job as absurd and peculiar as the one I have right now. Commuting between 1854 and 2011 is killing me.