Google, Alphabet, and Machiavelli.
Santi di Tito, Niccolò Machiavelli, sixteenth century
Yesterday, Google submitted an SEC filing announcing a major restructure. Larry Page, the cofounder and CEO of Google Inc, will become the CEO of a new corporation called Alphabet Inc; his fellow cofounder Sergey Brin will become Alphabet’s President. As an Alphabet subsidiary, Google will be responsible for around ninety percent of the umbrella company’s revenues; business analysts have praised the restructure for introducing financial transparency. In practical terms, Google will continue to operate as Google—business as usual for ordinary users.
So far, the announcement of the Google’s reinvention has prompted many ordinary users to compare it to the One Ring, Skynet, the Weyland-Yutani Corporation, and Canary M Burns. I have not yet seen it hailed as the return of King Arthur, nor heralded as the advent of the Kingdom of Heaven, Shangri-La, Vaikuntha, or the New Galactic Republic. Perhaps it’s just me; perhaps I should read more, or develop a wider circle of friends. Or perhaps the eschatologists on social media tend to be the paranoid pessimistic ones, and all around the world there are non-Google employees tearfully, joyfully, celebrating the coming decades of peace and prosperity for all. Read More