Sali Tagliamonte is a linguist at the University of Toronto, where she studies language variation and change. Her latest book, Teen Talk: The Language of Adolescents, was published in June.
I called Tagliamonte because I’d noticed more and more people using the word truly. All of a sudden it seemed to be everywhere: in work e-mails and movie reviews, in headlines, on Twitter, on Twitter, and on Twitter. “It truly is up to us,” Hilary Clinton said this summer in her acceptance speech at the Democratic National Convention. A week prior, in Cleveland, Trump had remembered his “truly great mother.”
Is truly trending? I couldn’t tell—Liane Moriarty’s book, Truly Madly Guilty, had just published. There had been that Savage Garden song in the nineties, and the Lionel Richie one in the eighties. I wanted to find out more, so I did what anyone with a linguistics question would do: I e-mailed Noam Chomsky. To my surprise, he wrote back within half an hour, suggesting I ask “an outstanding sociolinguist like William Labov.” So I did. Labov told me, “The person who has done the most work on intensifiers like truly is Prof. Sali Tagliamonte.” Read More