Posts Tagged ‘Edward Bernays’
December 27, 2012 | by Francesca Mari
We’re out this week, but we’re re-posting some of our favorite pieces from 2012 while we’re away. We hope you enjoy—and have a happy New Year!
I knew a kid in college who wanted so desperately to produce a book that he couldn’t stand the sight of their spines. He stacked them—ten or so brown and black books, library hardcovers—in his dorm room, titles to the wall, lips facing forward. He didn’t really buy books, either—at least I don’t recall that he did—but he never passed a bookstore without entering to read. These same stores have since displayed his books in their windows.
“‘You can tell how serious people are by looking at their books,’” Susan Sontag told Sigrid Nunez, long ago when Nunez was dating Sontag’s son. “She meant not only what books they had on their shelves, but how the books were arranged,” Nunez explains. “Because of her, I arranged my own books by subject and in chronological rather than alphabetical order. I wanted to be serious.”
There are many varieties of nerd, but only two real species—the serious and the nonserious—and shelves are a pretty good indication of who is which. “To expose a bookshelf,” Harvard professor Leah Price writes in Unpacking My Library, a recent collection of interviews with writers about the books they own, “is to compose a self.” In Sontag’s case, a very rigorous self. And, of course, that’s just the sort of self someone anxious about his aspirations might shy away from. “A self without a shelf remains cryptic,” Price notes. It’s like the straight-A student who says he hasn’t studied for finals: if you haven’t confessed to caring, no one can consider you to have failed.
There’s not a lot of anxiety about keeping libraries in this collection, however, because the adults featured—Junot Diaz, Steven Pinker, Gary Shteyngart, James Wood, Claire Messud, to name a few—are all solidly successful. Price’s interviews are less about each writer’s affairs and encounters with individual books than his or her shepherding of the whole herd—what’s treasured, tossed, bought twice, allowed to be lent. The interesting questions focus on each writer’s feelings about intellectual signaling and methods of overall arrangement. In other words, the stars of the pictures aren’t the books but the shelves. Read More »