The Daily

Posts Tagged ‘commodification’

Portraits by Kitty, and Other News

June 21, 2016 | by

A 1978 photo from Kitty’s, a South African portrait studio. Courtesy the Walther Collection. Image via The New Yorker.

  • I don’t keep a diary. I prefer the raw material of anxiety, guilt, and neurosis—my “special sauce”—to remain entirely unprocessed in my brain. But for those who diarize with reckless abandon, there emerges a question of audience, as Elisa Segrave writes: “Compulsive diarists are ambivalent: we want to be private but we want our thoughts to be appreciated. When Jean Lucey Pratt, some of whose diaries have been published as A Notable Woman, began her first in 1926, aged sixteen, she wrote: ‘This document is private.’ But as her life unfolded and she realized that her career as an author was not going to take off, she started to treat her diaries more seriously. On Christmas Day 1934, she wrote: ‘7 p.m. A diarist must do what other writers may not … His purpose is special and peculiar. He has to capture and crystallize moments on the wing so that future generations will say as they turn the glittering pages, ‘This was the present then. This was true.’ ”
  • Charlotte Brontë and Thackeray met once for a tremendously awkward dinner, and in the 165 years since, people have clucked at the severe dress she wore to the encounter: plain blue and white, buttoned up to the neck. (Her contemporaries would’ve gone in for something more low-cut—in silk, maybe, or velvet or lace.) New analysis suggests that Brontë had better fashion sense than history has credited her for—but the dinner itself was still nothing to write home about. “The dinner, with other literary and artistic guests invited to meet the best-selling author, was an abject failure. Conversation faltered, and [Thackeray] later recalled her shocked look as he reached for another potato. One guest recalled it as ‘one of the dullest evenings she ever spent in her life’ … One guest, desperate to break the silence, asked Brontë if she was enjoying London. After a long silence, she finally replied: ‘Yes; and no.’ ”
  • Luke Mogelson teases out that nauseous link between journalism and Schadenfreude: “I do my best to observe things firsthand … This approach, despite its obvious journalistic advantages (you’re less likely to get stuff wrong), can frequently put you in awkward positions. You can find yourself, for instance, visiting a river every morning hoping to find a murder victim. Most foreign correspondents I know would probably object to my use of that word, hoping. They would probably say that we don’t want bad things to happen; we just want to witness them if they do. It’s a legitimate distinction, but one that, in the field, can feel semantic. In the field, we are actively, aggressively seeking to see with our own eyes the reality of war, famine, disaster—and who isn’t at least somewhat gratified when he discovers what he’s sought, at least somewhat disappointed when he doesn’t?”
  • I see you’re smiling, Internet user—you’re probably pretty jazzed about that new form of creative expression you’ve found! But I’m here to tell you that it’s doomed to commodification. Witness the death of the emoji and the GIF: “When emojis and GIFs are filtered through the interests of tech companies, they often become slickly automated … Buying into these features means giving tech companies the power to shape our creative expressions in ways that further enrich the companies themselves. A limited emotional range helps collect data on users’ states of mind. Twitter advertisers can now target users based on the emoji they tweet … The commodification of digital culture has engendered more explicit corporate branding, too. On Snapchat, where users embellish their selfies with emoji, crayon scribbles, and elaborate ‘lenses’ that cover their faces with virtual masks, marketers like McDonalds are seizing the opportunity to write their messages across people’s faces.”

Escapism

May 5, 2014 | by

jane eyre

Today on HuffPo books, Jay Crownover discusses the different subcategories of the “literary bad boy,” which include “The Unattainable” (Sherlock Holmes), “The Nonconformist” (Holden Caulfield, of course), “The Alpha” (Achilles), “The Lothario” (Bond), “The Misunderstood” (Ponyboy from The Outsiders), and, in a bold move, “The Anti-Hero,” as represented by Hannibal Lecter.

It is hard not to wrestle, increasingly, with the listicle-ization of lit, the too-easy shorthand of Virginia Woolf finger-puppets, cheeky pro-book tote bags, Dickens bibs, and twee-pop-Brontë mashups. There is reading, and then there is reading as signifier, in which we don’t lose ourselves in books themselves so much as turn them into easy, quotable advertisements for ourselves. Sexy librarians? Sure. “Keep Calm and Read On”? Okay. “What Would Jane Austen Do”? How about live two hundred years ago in an unrecognizable world with a completely different set of mores? How much less scary when Lady Chatterley’s Lover is not a cultural battleground but just a vintage cover on a T-shirt. Read More »