The Daily

Posts Tagged ‘commercials’

Ad Me

July 22, 2016 | by

Growing up in the context of no context.

red-vintage-old-chair

A few years ago, my late friend D. G. Myers and I had a disagreement about the relationship between advertising and literary culture. Myers argued that the ads and articles in the Saturday Evening Post had a bearing on the stories F. Scott Fitzgerald initially published in the magazine, on the grounds that all three came out of the same cultural context. At the time, I was unpersuaded—the ads, I said, were just there to pay the bills—but I have come to see his point.

Last week, I rewatched an episode of Reading Rainbow that I have long cherished. As the episode begins, LeVar Burton, the show’s host, appears alone on a smog-filled dock on Charleston Harbor. Wearing a trench coat and fedora in the style of a hard-boiled detective, Burton is on the trail of Big Mama Blue. Suddenly we hear someone singing opera, and Burton introduces Mystery on The Docks, by Thacher Hurd. The story, narrated by Raúl Juliá, is about an opera-loving short-order cook who saves a famous singer from gangsters. All the characters are rats. Read More »

Simply Charmin’

April 14, 2016 | by

Hence the strong attraction which magic and science alike have exercised on the human mind; hence the powerful stimulus that both have given to the pursuit of knowledge. They lure the weary enquirer, the footsore seeker, on through the wilderness of disappointment in the present by their endless promises of the future: they take him up to the top of an exceeding high mountain and show him, beyond the dark clouds and rolling mists at his feet, a vision of the celestial city, far off, it may be, but radiant with unearthly splendour, bathed in the light of dreams. ―James George Frazer, The Golden Bough: A Study in Magic and Religion, Volume 1

The voice actor Arthur Anderson has died at the age of ninety-three. Although he enjoyed a long and varied career as a working actor, the Staten Island–born Anderson was probably best known for voicing Lucky, the perennially bereft Lucky Charms leprechaun. He said in a 2005 interview,  “It was a fun character to play. Hardly a day goes by when somebody doesn’t ask me to sing the Lucky Charms jingle, and I’m proud of that.” Read More »

Happy Tartan Day

April 6, 2016 | by

April 6 marks Tartan Day: on this day in 1320the Declaration of Arbroath was signed, asserting Scottish independence. As the BBC describes, Read More »

And So Say All of Us

September 30, 2015 | by

A birthday from Mr. Belvedere, one of TV’s many disquieting alternate universes.

Television Land (not to be confused with the ever-sadder TV Land) is a foreign country: they do things differently there. The residents get very excited about fast food. Dads are childish buffoons and moms are smug scolds. All kids are bratty smart alecks. Police witnesses are strangely insolent and really busy. And everyone who uses online dating services is beautiful, chic, and well adjusted. But perhaps the strangest thing about this parallel universe is that in lieu of “Happy Birthday,” they sing “For He’s a Jolly Good Fellow.” Read More »

Get Your Kicks

May 20, 2015 | by

I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity—all I hope for in my clothes. ―Yves Saint Laurent

This late seventies Levi’s commercial is no “I’d Like to Teach the World to Sing.” Let’s just get that out there right now—because after Sunday’s Mad Men finale, watercoolers across the nation have had that iconic Coke jingle sung around them. The Levi’s campaign may suffer by comparison, though it is, like the Coke jingle, a classic McCann Erickson Me-Decade production, designed to make iconic American brands appeal to happening youth. The anniversary of Levi Strauss’s patent grant seems like a good excuse to celebrate it. Read More »

Vetting

March 18, 2015 | by

contacts

Be afraid.

I remember a local TV commercial that was, by the standards of the day, pretty high-concept, if low budget. It advertised the services of an area veterinary clinic, and it portrayed two dogs on leashes, Muppet Babies–style (the viewer only ever saw the owners’ legs).

“What’s the matter?” says the friendly Labrador to the tiny white Maltese.

When the Maltese responds, her voice is high with strain, vibrating with nerves. “Ooh! Gotta go to the vet!” she squeaks. “Gotta go to the vet!” Read More »