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Posts Tagged ‘Chock Full o’ Nuts’

A Millionaire’s Money Can’t Buy

February 26, 2014 | by

chock full

Photo: nikoretro, via Flickr

“I didn’t even know you could still get that!” exclaimed a rather fabulous looking tiny woman in a turban and plaid coat. I had ordered a date-nut bread sandwich with cream cheese. We were on line at the Chock Full o’ Nuts kiosk located in my neighborhood Gristede’s.

This supermarket is notable partly for its mysterious principles of organization: spices, for instance, can be found in three different aisles in the store. When I need something that defies obvious shelving classification—liquid smoke, say, or rice noodles—I come here, just to challenge myself. (In those two cases, I failed and ended up having to ask for help. The items were in, respectively, the salad dressing and “International Foods” sections.)

Anyway, I had gone to the Chock Full o’ Nuts to get my usual: the “Chock Classic” sandwich, a bargain at $2.99, so rich and filling that it extends to at least three small meals. (For the uninitiated, the business did start as a nut stand in the twenties. A few years ago, Chock had to add the slogan “NO NUTS! 100% Coffee” to its packaging.) The sandwich was an economical standby on the menus of the restaurant chain, which used to be all over New York, and now serves as a reminder of Chock’s glory days. It was this that caught my neighbor’s eye. Read More »

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