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Posts Tagged ‘capitalism’

Planned Obsolescence

October 7, 2014 | by

900304-05-02, Licht en lampen, Argenta, Etalagereclame met trans

An ad from the Philips company archives.

Is Byron in for a rude awakening! There is already an organization, a human one, known as “Phoebus,” the international light-bulb cartel, headquartered in Switzerland. Run pretty much by International GE, Osram, and Associated Electrical Industries of Britain, which are in turn owned 100%, 29% and 46%, respectively, by the General Electric Company in America. Phoebus fixes the prices and determines the operational lives of all the bulbs in the world, from Brazil to Japan to Holland (although Philips in Holland is the mad dog of the cartel, apt at any time to cut loose and sow disaster throughout the great Combi-nation). Given this state of general repression, there seems no place for a newborn Baby Bulb to start but at the bottom.

But Phoebus doesn’t know yet that Byron is immortal …

—Thomas Pynchon, Gravity’s Rainbow

I can remember reading Gravity’s Rainbow and marveling at the imagination on display in the famous “Byron the Bulb” section, in which a very chipper, eternally burning lightbulb (yes, that’s our Byron) finds himself in the crosshairs of Phoebus, a nefarious lightbulb cartel intent on controlling the life span of every bulb in the world.

At the time, I assumed without a second thought that Phoebus was a work of fiction—and why wouldn’t it be? The cartel was mentioned, after all, in basically the same breath as an all-girl opium den, “dildos rigged to pump floods of paregoric orgasm to the cap-illaries [sic] of the womb,” and, yes, a talking lightbulb.

Markus Krajewski, a media studies professor, was less skeptical: “I knew that Pynchon’s prose style mixes fact and fiction, and so I wondered: Could this be true?”

It was, his research revealed. Well, it kind of was—the Phoebus cartel really did exist, and it perpetrated what can only be called the “Great Lightbulb Conspiracy.” Appropriately enough, IEEE Spectrum—a trade magazine edited by the Institute of Electrical and Electronics Engineers—has Krajewki’s story: Read More »

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This Machine Will Self-Destruct, and Other News

June 19, 2014 | by

monopolies_big_business

Kaboom!

  • New additions to the list of things the pen is mightier than: the mouth, the camera. “As soon as kids acquire a basic understanding of letters and reading … they exhibit a greater trust in printed textual information than in oral or visual information … something about the act of learning to read causes children to ‘rapidly come to regard the written word as a particularly authoritative source of information about how to act in the world.’” And it is. Trust me.
  • Clancy Martin and Amie Barrodale on the Chateau Marmont: “To the left is a room with a lot of nice old mismatched couches and armchairs. Not blocking the chairs, so you might not notice it, just against the far wall, is a podium. An attractive person is always standing there, and if you try to sit in the lobby, he or she says, ‘Are you staying here?’ If you are, then you can sit.”
  • On DIS magazine and accelerationism: “‘Do they really just worship consumerism?’ … As curator Agatha Wara, a DIS associate, once explained it to me, accelerationists believe that ‘the only way to get over capital is through capital’—that is, by accelerating capitalism’s own tendency toward self-destruction.”
  • Speaking of that very tendency, Amazon is making a smartphone.
  • Did you know? It’s not easy to translate Proust: “There is always a tension in translation between the spirit and the letter, between conveying things we might call tone, mood, feel, or music, and being as literally faithful to the original as possible. Moncrieff excelled at both.”
  • How an episode of Star Trek: The Next Generation describes the outermost limits of our capacity to communicate: “Tamarian verbalisms depict the world through images and figures, which distort their ‘real’ referents. Troi and Picard can’t help but interpret Tamarian through their (and our) cultural obsession with mimicry: Metaphorical language operates not by signification, but as poetry, by transforming the real in a symbolic mirror. But for the Tamarians, something far weirder is going on …”

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