Posts Tagged ‘advertising’
January 30, 2015 | by Sarah Cowan
At the opening for the Drawing Center’s “All in One,” Tomi Ungerer’s first U.S. retrospective, swarms of visitors obscured the art on the walls. The crowd bent toward the artist, who was holding court and a glass of red wine, though none was being served. Ungerer, who is eighty-three, was in his element. For him, this retrospective is a kind of homecoming. After more than forty years in exile, his career is finding its rightful place in the New York art world.
The Drawing Center exhibition, curated by Claire Gilman, begins with Ungerer’s earliest doodles as a child growing up in Nazi-occupied Alsace, where under the nationalistic duress of war he first learned to be an outlaw. Delicately subversive, they are inscribed with a mature, swaggering humor that takes a subject as terrifying as Hitler and renders him a fool.
In 1956, Ungerer was lured to New York City at the height of print, when publications offered vast opportunities for creative illustrators. Without contacts or even a high school diploma, Ungerer impressed art directors with his idiosyncratic drawing style and witty candor. He became sought after for advertising and editorial work, and most prominently, his unconventional children’s books, which featured society’s most repulsive characters—robbers, snakes, pigs, beggars—as compassionate protagonists.
While working professionally in these PG-rated circles, he remained a deeply political artist, self-publishing bold posters against the Vietnam War, a book of harsh satire called The Underground Sketchbook, and sadomasochistic erotic drawings. But upon discovering his erotic work, the children’s-book community was scandalized. His books were removed from public libraries and his reputation tarnished. Dejected and unable to find work, he left New York in 1971, moving to Nova Scotia with his wife before finding a permanent home in Cork, Ireland.
This defection cost Ungerer the renown he deserves. It wasn’t until 1998 that he received the Hans Christian Andersen Award, the highest achievement for children’s-book authors, and a sign of the recent reappraisal of his career. Recent years have seen reissues of his children’s books in English and a large catalogue of his erotic drawings. In Strasbourg, he has a museum dedicated to his work, and in 2012, his life was the subject of a documentary film. Read More »
January 26, 2015 | by Amie Barrodale
Adventures in tastelessness at The Onion.
I used to be an editor at The Onion. This was in 2004, when most of the original writers were still there—just a handful had gone off to Hollywood. I was hired by my friend Carol Kolb, who’d just been made editor in chief.
Carol is the funniest person I have ever known. One time we went to a German restaurant together, and our server was a cross-dresser. The cross-dresser was the newer kind. He was a man, dressed as a woman, but I think the polite thing is to use the female pronoun. She didn’t wear any makeup, and she didn’t have styled hair. She wore blue jeans and a shirt from the Gap. Her chin-length red hair was lackluster, and looked a little oily. She was about forty years old, and she behaved like a forty-year-old woman—tired, kind, a little weary.
I went to the restaurant a lot, and for whatever reason, she never confused me, but Carol, I have to say, was uncomfortable. It was as if she couldn’t decide whether this was just a guy who had accidentally put on his wife’s clothes that morning or she was a woman who had just given up all hope. Carol had trouble ordering—she stumbled over her words and couldn’t meet the server’s eye. I noticed she kept looking nervously at the server’s breasts and hips. It wasn’t too big a deal, and the server handled it like a forty-year-old woman would, not taking it personally and not acknowledging that it was happening. When the server walked away, Carol said, “I am so embarrassed. I was acting like somebody from Spencer, Wisconsin.” She made her eyes glaze over as a hayseed’s would if he met Divine. “I was like this!” she said, “I just couldn’t get it together.”
Another joke of Carol’s was to say, on a crowded subway, “Did you hear about Maria’s new boyfriend?” Read More »
December 1, 2014 | by Sadie Stein
If, by any chance, you read the print edition of the Sunday New York Times, as I did around two in the morning, perhaps you, too, were arrested by the full-page advertisement on A23. 11-YEAR-OLD, TWIN ROCKERS, VITTORIO AND VINCENZO OF V² SWEEP LOS ANGELES MUSIC AWARDS! blares the headline. There are seven accompanying photographs. “V² rocked the Avalon Theater, leaving no doubt that they owned the night and their 7 nomination categories,” reads one caption. “Standing ‘O’ for Vittorio and Vincenzo, 11-year-old superstars!” says another. The picture is of a bunch of grown-ups; one of them is sort of standing up.
The text is laid out like a news story:
Rock N Roll history was made by Santa Rosa, CA home grown rock sensations, Vittorio and Vincenzo of V² (pronounced V Squared). The boys, who only started playing music a few years ago at Rock Star University, Santa Rosa, became the youngest artists to ever perform at the Los Angeles Music Awards, thrilling the sold out crowd of Hollywood celebrities, music industry executives, and music fans lucky enough to secure a ticket to see these future Rock N Roll Hall of Famers perform. Vittorio and Vincenzo did not disappoint.
Who are these future rock-and-roll hall of famers? Who are their parents? What’s Rock Star University—and who had they beaten out for LA Music Award domination? Naturally, I switched on my phone to find out. After all, by this hour, I assumed, this weird vanity project would have at least put a dent in the Internet. Read More »
November 15, 2014 | by Charlotte Strick
A husband-and-wife team and their influential midcentury designs.
Lucky is the designer who can see in both two and three dimensions. Luckier still is she or he to be married to someone with equal gifts—especially if that mate is a collaborator and not a competitor. So appears to have been the case with Dorothy and Otis Shepard, whose enviable creative lives have been captured in the absorbing, moving, and lushly illustrated new book Dorothy and Otis: Designing the American Dream, by Norman Hathaway and Dan Nadel.
Both Dorothy and Shep (his nickname since childhood) got their start as commercial artists during San Francisco’s billboard boom of the 1920s. The Federal Highway Act, signed in 1921, helped fund the expansion of U.S. roadways, and advertisers took the opportunity to reach audiences beyond the traditional black-and-white pages of mail catalogs by posting colorful advertisements along America’s highways. Shep, a veteran of World War I, was a man of great adventure, with a strong and lasting interest in the theater. He was well regarded as a commercial painter while employed as an art director at Foster & Kleiser Outdoor Advertising Company, a top Bay Area agency of the period. In 1927, he wisely hired the gifted and highly praised Dorothy Van Gorder straight out of the California School of Arts and Crafts, from which she had graduated in only three years, as valedictorian. According to family lore, Dorothy was unabashedly outspoken (and just plain unabashed—she was once evicted from an apartment for sunbathing nude on the roof), and it cost her the Foster & Kleiser job, but almost as soon as she was let go, she was rehired for her prized skills. Hathaway and Nadel write that either in spite of or because of Dorothy’s brashness, Shep, the “raconteur,” soon began courting the “young bon vivant.”
And so their joint artistic adventure began—most markedly with a honeymoon in 1929 to Paris, Venice, Zurich, and Vienna. While there, they purchased Bauhaus furniture and had the good fortune to meet the great modernist Joseph Binder, who was a leader in the European abstract graphic style. “Shep and Dorothy already wanted their work to convey meaning through compositional structure—instead of realism,” write Hathaway and Nadel, but Binder’s reduction of “an image to a series of shapes and forms and [integration of] typography into his pictures” helped refine their approach to design and illustration. Both Dorothy and Otis had been following the modernist movement with great interest back home, but seeing this work and the new techniques in person and to scale had a profound and lasting effect on them. Read More »
October 3, 2014 | by The Paris Review
The latest issue of Guernica includes Richard Price’s tragic history of New York public housing; he begins in a state of noble objectivity and then goes brilliantly, subjectively off the rails, telling of his own childhood in the north Bronx’s Parkside Houses: “The women played gin rummy, mahjong, coming to each other’s apartments in quilted housecoats and curlers, clutching vinyl-covered packs of Newports and Winstons. Many a kid, myself included, fell asleep to the clack of ivory tiles or the riffle of cards, nodded off to a non-stop soundtrack of laughter, blue language, and hacking coughs coming from the game in the dinette, our bedrooms comfortingly wreathed in cigarette smoke.” From here, he tells what should be a familiar story uniquely well—how the projects, one of the early triumphs of city governance, went from having a waiting list of 160,000 families to serving as a symbol of “the truly hopeless and disenfranchised.” —Dan Piepenbring
Editors are often asked to describe, in a word or two, what kind of fiction they like. I’ve never known what to say—but “low concept” would be a start. The less describable a novel is, the less it depends on a premise, the more apt I am to like it. This makes it hard for me to recommend Donald Antrim’s 1997 novel The Hundred Brothers. It really is about one hundred brothers (Phil, Angus, Walter, Virgil, Barry, Seamus, Arthur, and ninety-three more) who gather in the vast library of a crumbling estate to work out their sibling rivalries and put their father’s memory to rest. The strange thing about the book, or really, one of the many strange things about it, is how cinematic it is. It’s incredible that dozens of middle-aged white guys making small talk and waiting for cocktails could leap so vividly to life, in just two hundred pages, or descend so concretely into mayhem. —Lorin Stein
Once this unseasonably warm weather comes to an end, I look forward to using my oven again. Treacle tart in particular holds a special place in my heart, as it was the first dessert I ever baked—which is fitting, because “Treacle,” by the Liverpudlian Paul Farley, is the first poem in recent memory to stick solidly in my mind. Farley has gained a steady following in the UK, but remains virtually unknown in America, where only one volume of his work has been published. This will come as a surprise when you hear him read this haunting poem. His appropriately chewy diction leaves me awed and disturbed; he describes that chilling moment when you “lever the lid” of a tin of treacle and “it opens with a sigh / and you’re face-to-face with history.” —Charles Shafaieh
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September 22, 2014 | by Dan Piepenbring
Before she made a living as a novelist, Fay Weldon, who’s eighty-three today, was a copywriter “at O&M, a copy group head in charge of the Little Lion egg account, first-generation IBM computers, and goodness knows what else.” As she tells it, her crowning achievement there was the slogan “Vodka makes you drunker quicker”: “It just seemed to me to be obvious that people who wanted to get drunk fast needed to know this.” Her superiors disagreed—god knows why—and the motto never saw the light of day.
What did see the light of day is “Go to Work on an Egg,” a masterly double entendre that served as the catchphrase for the aptly named British Egg Marketing Board. Weldon managed the ad team that coined the phrase, and proof of her handiwork abounds. On YouTube you can find a series of “Go to Work on an Egg” meta-advertisements in which an increasingly indignant Tony Hancock—a famous British radio and TV personality—bemoans that his career has come to this. “Ladies and gentlemen, owing to the present state of the theatrical profession, I have with great reluctance been forced to accept a job as a supporting actor to a lady doing a commercial for eggs.” Read More »