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Winston Churchill, Man of Style

April 16, 2012 | by Jason Diamond

One could hardly call the area around Fifty-second Street, between Park and Madison Avenues in Manhattan, off the beaten path. The sleekly designed New York City Ferrari dealership sits two blocks away on Fifty-fifth, the Cartier American flagship store is one block down in a six-story neo-Renaissance style, and the archbishop of New York conducts holy business at Saint Patrick’s Cathedral just a few skips down the road. Midtown West isn’t exactly a destination for book shoppers—not flush with indie shops like Brooklyn, bereft of the used-paperback vendors who line the streets along various parts of Greenwich Village. But 55 East Fifty-second’s marble lobby, inside the triangle-shaped office building with a Gotham-style green-glass facade, conceals an equitably valuable treasure in the world’s only standing bookstore dedicated to the works of England’s former prime minister, Winston Churchill—Chartwell Booksellers. And while the tiny bookstore might seem at odds with its location, it actually makes perfect sense that one of history’s best-dressed leaders would have a store in one of the world’s most upscale shopping districts.

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The Book Club

January 2, 2012 | by Jason Diamond

I recently found myself in need of an inexpensive suit that didn’t look like I picked it up at a Salvation Army. Like countless other men in the same position, I headed to J.Crew. As I walked over the wide-planked wood floors of the store, I admired the chain’s decor: framed copies of jazz albums issued in the 1950s by Columbia and Blue Note, movie posters from the French New Wave, Japanese fashion magazines, and a case full of leather bracelets, flasks, and knives. While one man took my measurements, I cheerily pointed to a copy of Leonard Cohen’s book Beautiful Losers, which was nestled atop a display of shirts and quoted the author’s best advice: Cohen “never discusses his mistresses or his tailor.” The man laughed uncomfortably, then, looking at the book, admitted he wasn’t actually a tailor (“I just work here on the weekends”) and revealed that the copy of Beautiful Losers, along with the other books scattered around the store, were really just for show.

Long before Abercrombie & Fitch became a fixture in shopping malls across America, it was one of the first places Ernest Hemingway would visit when he came to New York. Fitzgerald and Plimpton favored Brooks Brothers, and Tom Wolfe crafted his trademark around New York tailor Vincent Nicolosi’s white suits. Well-dressed writers are far from an anomaly, but recently there’s been a twist in this trend: books are becoming the dressings for brands.Read More »

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