The Daily

On the Shelf

J. K. Rowling’s Party is Over, and Other News

July 15, 2013 | by


  • By now, you are probably aware that J. K. Rowling wrote detective novel The Cuckoo’s Calling under the guise of Robert Galbraith, an ex-military family man. Quoth she, “It has been wonderful to publish without hype or expectation, and pure pleasure to get feedback under a different name.”
  • Can’t imagine what anyone would stand to gain by revealing the truth behind the modest seller.
  • The publishers who turned the novel down are, of course, kicking themselves.
  • Related: a brief history of the pseudonym.
  • For your alienated youngster: My First Kafka.



    1. Peter Vaspe | July 15, 2013 at 11:40 am

      Another publicity stunt!!

    2. JeremyEM | July 16, 2013 at 6:13 am

      Rather an odd publicity stunt?

      Surely launching the book back in April as a J K Rowling book accompanied by adverts everywhere, interviews and book signings and many more reviews would have been just as good if not better?

    3. larry | July 16, 2013 at 8:14 pm

      only a blithering idiot would believe that the whole thing was not choreographed. the likelihood of getting a starred review of a “nobody” who sells only 1500 copies? from the get-go, it had to be an insider, the no talent son/daughter of some publisher/agent etc, or someone already established.

      chalk this one up to half baked marketing which only works because the masses are full of “one born every minute”

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